Senior Manager, Marketing

Becton Dickinson; Gurugram District; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Becton Dickinson in Gurgaon, India, is seeking a Marketing professional to develop and implement portfolio strategy, deliver marketing plans, and engage with customers to position BD as a trusted advisor. The role focuses on driving growth through data‑driven insights and competitive analysis.

Responsibilities include creating an Annual Marketing Plan, executing initiatives like New Product Introductions and Product Upgrades, and coordinating with KAM teams to gather market intelligence and

Qualifications

• Marketing-led strategy and execution aligned to customer needs.
• Strong market intelligence and competitive analysis abilities.
• Proven ability to design and deliver marketing programs.
• Excellent communication across cross-functional teams.
• Ability to thrive in ambiguous environments with planning discipline.

Responsibilities

• Develop and implement portfolio strategy to drive growth.
• Craft an objective‑driven Annual Marketing Plan based on customer needs, articulating a clear value proposition.
• Own and execute marketing initiatives captured in the Annual Marketing Plan with defined metrics, including New Product Introductions, Product Upgrades, and Competitive Conversions.
• Monitor competitors’ business and products, anticipating impacts on BD’s business.
• Develop segment‑appropriate marketing communication plans, ensuring messages are aligned with company positioning.
• Create, execute, and deliver robust GTM strategies and 1‑3 year marketing plans aimed at accelerating growth.
• Proactively engage with customers to gather insights and market intelligence in collaboration with KAM teams.

Skills

Marketing expertise

Customer orientation

Analytical mindset

Self-starter & Planner

Program design & delivery

Communication & Interpersonal skills

Team & Ambiguity agility

Job description

Marketing Role – BD

Supports BD’s growth agenda by developing and implementing portfolio strategy, delivering marketing plans and initiatives, and engaging with customers to build BD’s position as a trusted advisor.

Responsibilities

• Develop and implement portfolio strategy to drive growth.
• Craft an objective‑driven Annual Marketing Plan based on customer needs, articulating a clear value proposition.
• Own and execute marketing initiatives captured in the Annual Marketing Plan with defined metrics, including New Product Introductions, Product Upgrades, and Competitive Conversions.
• Monitor competitors’ business and products, anticipating impacts on BD’s business.
• Develop segment‑appropriate marketing communication plans, ensuring messages are aligned with company positioning.
• Create, execute, and deliver robust GTM strategies and 1‑3 year marketing plans aimed at accelerating growth.
• Proactively engage with customers to gather insights and market intelligence in collaboration with KAM teams.

Qualifications & Skills

• Marketing expertise – Ability to read, assess, and apply market trends and customer behaviors to defend BD’s portfolio.
• Customer orientation – Strong focus on understanding customer business objectives and exceeding their expectations, positioning BD as a trusted advisor.
• Analytical mindset – Proficiency in logical analysis of direct and surrogate data to drive short‑term and strategic decisions.
• Self‑starter & Planner – Initiative, meticulous planning, and prioritization of business and customer deliverables.
• Program design & delivery – Capability to design and lead programs, seminars, workshops, and roadshows aligning with market demands.
• Communication & Interpersonal skills – Excellent written and verbal abilities with the capability to connect across cross‑functional teams and stakeholders.
• Team & Ambiguity agility – Ability to work collaboratively, solve problems, and thrive in ambiguous environments.

Required Skills

• Marketing strategy and execution
• Market research and customer intelligence
• Data analysis and decision making
• Project management and organization
• Strong communication and stakeholder engagement

Optional Skills

Knowledge of BD’s product portfolio and experience in primary packaging devices is advantageous.

Location

Gurgaon, India.

Equal Opportunity Employer

Becton, Dickinson & Company is an Equal Opportunity Employer.