Assistant Manager, Marketing

Becton Dickinson; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Becton Dickinson India Private Limited seeks a Manager Marketing – SM (Specimen Acquisition) to design and execute marketing strategies for specimen acquisition within India. You will shape plans aligned with global goals, conduct market research, and collaborate across regions to optimize brand messaging and ROI.

The role requires 2–4 years in medical device/diagnostics marketing, strong analytical and communication skills, and willingness to travel.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field; MBA preferred.
• 2-4 years of marketing experience in medical device/diagnostics/pharma with specimen acquisition focus.
• Proven track record of growing business through marketing strategies.
• Strong understanding of Indian healthcare market, procurement, and regulatory landscape.
• Analytical skills to interpret market data and drive decisions.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work cross-functionally with diverse stakeholders.
• MS Office proficiency (Word, Excel, PowerPoint).
• Willingness to travel domestically and occasionally internationally.

Responsibilities

• Develop and implement comprehensive marketing plans for specimen acquisition products and solutions.
• Conduct market research to understand customer needs, competition, and trends.
• Identify new market opportunities and penetration strategies.
• Manage product lifecycle for specimen acquisition solutions.
• Collaborate with global/regional teams to adapt strategies locally.
• Develop and manage marketing budgets and measure ROI.
• Create marketing collateral, tools, and training materials.
• Plan promotional activities: conferences, webinars, digital campaigns.
• Build relationships with KOLs, associations, and customers.
• Support sales with product training, insights, and technical support.
• Monitor market performance and adjust strategies accordingly.
• Ensure compliance with regulatory requirements and policies.

Skills

Marketing strategy

Market research

Cross-functional collaboration

Communication skills

Data analysis

PowerPoint proficiency

Education

Bachelor's degree in Marketing/Business/Life Sciences

MBA preferred

Tools

Microsoft Office Suite

Job description

The Manager Marketing – SM (Specimen Acquisition) at Becton Dickinson India Private Limited will be responsible for developing and executing marketing strategies to drive specimen acquisition for BD's diagnostic solutions within the Indian market.

Responsibilities

• Develop and implement comprehensive marketing plans and strategies for specimen acquisition products and solutions, aligned with global and regional objectives.
• Conduct in-depth market research and analysis to understand customer needs, competitive landscape, and emerging trends in specimen collection and diagnostics.
• Identify and evaluate new market opportunities and develop strategies to penetrate these segments.
• Manage the product lifecycle for specimen acquisition solutions, including launch, growth, and eventual obsolescence, ensuring optimal market performance.
• Collaborate with global and regional marketing teams to adapt global strategies to local market conditions and ensure consistent brand messaging.
• Develop and manage marketing budgets, ensuring effective allocation of resources and monitoring return on investment (ROI) for marketing activities.
• Create compelling marketing collateral, sales tools, presentations, and training materials for the sales team and key stakeholders.
• Plan and execute promotional activities, including conferences, workshops, webinars, and digital campaigns, to increase brand awareness and drive demand.
• Build and maintain strong relationships with key opinion leaders (KOLs), industry associations, and customers to gather insights and drive adoption.
• Work closely with the sales team to provide product training, technical support, and market insights to optimize sales performance.
• Monitor and analyze market performance data, sales trends, and customer feedback to identify areas for improvement and adjust strategies accordingly.
• Ensure all marketing activities comply with relevant regulatory requirements and company policies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field. An MBA is preferred.
• Minimum of 2-4 years of progressive experience in marketing within the medical device, diagnostics, or pharmaceutical industry, with a strong focus on specimen acquisition or related product areas.
• Proven track record of developing and executing successful marketing strategies that have driven business growth.
• Strong understanding of the Indian healthcare market, including diagnostic pathways, procurement processes, and regulatory landscape.
• Excellent analytical skills with the ability to interpret market data, identify trends, and make data-driven decisions.
• Exceptional communication (written and verbal), presentation, and interpersonal skills.
• Ability to work effectively in a cross-functional team environment and collaborate with diverse stakeholders.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Willingness to travel domestically and occasionally internationally as required.

Location: IND Gurgaon - Signature Towers B.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.