Assistant Manager, Marketing

BD; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

BD is seeking an Assistant Manager Marketing - SM (Specimen Acquisition) to drive marketing strategies for specimen acquisition in India. You will collaborate with sales and clinical teams to meet business objectives and manage budgets, campaigns, and collateral.

The role requires a Marketing/BA degree (MBA preferred) with 2–4 years in medical devices/diagnostics/pharma. Travel domestically and occasionally internationally is expected, and MS Office proficiency is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Life Sciences, or related field; MBA preferred.
• 2-4 years of progressive marketing experience in medical device/diagnostics/pharma with focus on specimen acquisition.
• Proven track record of developing and executing growth-driving marketing strategies.
• Strong understanding of the Indian healthcare market, including regulatory landscape.
• Excellent analytical, communication, presentation and interpersonal skills.
• Ability to work cross-functionally and travel domestically/internationally as required.

Responsibilities

• Develop and implement marketing plans for specimen acquisition products aligned with global/regional objectives.
• Conduct market research to understand customer needs, competition, and trends in diagnostics.
• Identify new market opportunities and strategies to penetrate segments.
• Manage product lifecycle for specimen acquisition solutions, including launches and obsolescence.
• Collaborate with global/regional teams to adapt strategies to local conditions and branding.
• Develop and manage marketing budgets and measure ROI of activities.
• Create marketing collateral, tools, presentations, and training for sales teams.
• Plan promotional activities (conferences, webinars, digital campaigns) to drive demand.
• Build relationships with KOLs, associations, and customers to gather insights.

Skills

Marketing strategy

Market research

Communication

Cross-functional collaboration

Presentations

Data-driven decisions

Education

Bachelor's degree in Marketing, Business Administration, Life Sciences, or related; MBA preferred

Tools

Microsoft Office Suite (Word, Excel, PowerPoint)

Job description

We Are The People Who Give Possibilities Purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Assistant Manager Marketing - SM (Specimen Acquisition) at Becton Dickinson India Private Limited will be responsible for developing and executing marketing strategies to drive specimen acquisition for BD's diagnostic solutions within the Indian market. This role involves understanding market needs, identifying growth opportunities, and collaborating with sales and clinical teams to achieve business objectives.

Job Responsibilities

• Develop and implement comprehensive marketing plans and strategies for specimen acquisition products and solutions, aligned with global and regional objectives.
• Conduct in-depth market research and analysis to understand customer needs, competitive landscape, and emerging trends in specimen collection and diagnostics.
• Identify and evaluate new market opportunities and develop strategies to penetrate these segments.
• Manage the product lifecycle for specimen acquisition solutions, including launch, growth, and eventual obsolescence, ensuring optimal market performance.
• Collaborate with global and regional marketing teams to adapt global strategies to local market conditions and ensure consistent brand messaging.
• Develop and manage marketing budgets, ensuring effective allocation of resources and monitoring return on investment (ROI) for marketing activities.
• Create compelling marketing collateral, sales tools, presentations, and training materials for the sales team and key stakeholders.
• Plan and execute promotional activities, including conferences, workshops, webinars, and digital campaigns, to increase brand awareness and drive demand.
• Build and maintain strong relationships with key opinion leaders (KOLs), industry associations, and customers to gather insights and drive adoption.
• Work closely with the sales team to provide product training, technical support, and market insights to optimize sales performance.
• Monitor and analyze market performance data, sales trends, and customer feedback to identify areas for improvement and adjust strategies accordingly.
• Ensure all marketing activities comply with relevant regulatory requirements and company policies.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field. An MBA is preferred.
• Minimum of 2-4 years of progressive experience in marketing within the medical device, diagnostics, or pharmaceutical industry, with a strong focus on specimen acquisition or related product areas.
• Proven track record of developing and executing successful marketing strategies that have driven business growth.
• Strong understanding of the Indian healthcare market, including diagnostic pathways, procurement processes, and regulatory landscape.
• Excellent analytical skills with the ability to interpret market data, identify trends, and make data-driven decisions.
• Exceptional communication (written and verbal), presentation, and interpersonal skills.
• Ability to work effectively in a cross-functional team environment and collaborate with diverse stakeholders.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Willingness to travel domestically and occasionally internationally as required.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

Primary Work Location

IND Gurgaon - Signature Towers B

Additional Locations

Work Shift