Manager - Marketing (Copper)

Vilas Transcore Limited; Vadodara; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Vilas Transcore Limited, based in Vadodara, seeks a Marketing Manager to drive growth for CRGO copper products. The role focuses on market strategy, brand positioning, customer acquisition, and strategic partnerships to achieve revenue targets.

The ideal candidate has 8+ years in marketing/business development within copper industries, with a strong track record. MBA or certification in Marketing/Sales is preferred; experience leading teams is a plus.

Qualifications

• 8+ years of experience in marketing, business development, or sales in copper/related industries.
• MBA or professional certification in Marketing/Sales preferred.
• Experience driving revenue growth and strategic marketing initiatives.

Responsibilities

• Develop and implement marketing strategies for CRGO products targeting transformer manufacturers and electrical equipment makers.
• Identify and pursue new business opportunities and strategic partnerships.
• Support sales with technical marketing inputs, presentations, and proposals.
• Position the company and products as leaders in the CRGO/electrical steel industry and manage marketing collateral.

Skills

Business development

Communication

Negotiation

Copper

Steel

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Electrical / Mechanical Engineering

Job description

Vilas Transcore Limited having presence in Vadodara since 1996 is in the production of Transformders Radiator & Lamination sheet & Transformers components, copper.

Position : Marketing Manager

Qualification :Bachelor’s degree in Marketing, Business Administration, Electrical / Mechanical Engineering or related field.

MBA or professional certification in Marketing / Sales preferred.

Experience Required

8+ years of experience in marketing, business development, or sales in the Copper. CTC, PICC, Industry with a proven track record of driving revenue growth and strategic marketing initiatives.

Job Summary

We are looking for Sr. Marketing Manager is responsible for planning, executing, and managing marketing and business development strategies for Copper products. The role focuses on market expansion, brand positioning, customer acquisition, and strategic partnerships to achieve business growth and revenue targets.

Key Responsibilities

Market Strategy & Planning

Develop and implement marketing strategies for CRGO products, targeting transformer manufacturers, electrical equipment manufacturers, and industrial clients.

Conduct market research, competitor analysis, and customer insights to identify growth opportunities.

Plan and manage product launches, campaigns, and promotional activities.

Business Development & Sales Support

Identify and pursue new business opportunities and strategic partnerships.

Support the sales team with technical marketing inputs, presentations, and proposals.

Build and maintain strong relationships with key customers and stakeholders.

Brand Management & Communication

Position the company and products as a leader in CRGO / electrical steel industry.

Manage marketing collateral, technical brochures, and digital presence.

Represent the company in industry events, trade shows, and conferences.

Analytics & Reporting

Monitor marketing KPIs, sales funnel, and campaign effectiveness.

Provide regular reports and recommendations to senior management.

Analyze customer feedback and market trends to optimize marketing strategies.

Team Leadership

Lead and mentor marketing and business development teams.

Collaborate with production, quality, and R&D teams for product positioning and customer requirements.

Skills:

business development,communication,negotiation,copper,steel