Manager - Marketing

Swiggy; Bengaluru; Hybrid; INR 1,500,000 - 2,100,000; Full time

Job summary

Swiggy is seeking an SEO-focused Growth Marketing professional based in Bengaluru to lead end-to-end SEO across Swiggy Dineout and Swiggy Scenes. The role blends organic discovery, technical and programmatic SEO, and AI-driven content strategies across two fast-moving brands.

You will own AEO/GEO strategies, manage a scalable SEO program, optimize app store listings, and work with content, product and engineering to ship SEO requirements with measurable impact.

Qualifications

• 3+ years of SEO experience across technical, content and programmatic domains.
• Demonstrated ownership of organic growth at scale, SEO mandate.
• Knowledge of AEO and GEO and AI search implications.
• Experience solving 0-1 martech problems and analyzing large datasets.
• Strong analytics, stakeholder management and communication skills.

Responsibilities

• Own and execute the SEO strategy across two verticals, driving organic discovery and traffic.
• Manage each business as an independent mandate within a shared framework.
• Own AEO and GEO to improve AI-assisted discovery and citations.
• Drive technical SEO at scale: crawlability, indexation, Core Web Vitals, structured data.
• Build and own programmatic SEO engine with templated pages and quality controls.
• Oversee App Store and Play Store optimization as part of organic discovery.
• Measure KPIs: organic sessions, non-brand traffic, indexed health, SERP features, AI citations, conversions.
• Run structured experiments and report trends, projections, and next steps.

Skills

SEO

Technical SEO

Programmatic SEO

Analytics

Stakeholder management

Communication

Cross-vertical coordination

Martech

Tools

GA4

Google Search Console

Rank tracking tools

Job description

Ways of Working: This role requires working from the office three days a week at the Bengaluru base location, with the remaining days worked remotely.

About Role:

This position will be part of the Growth Marketing vertical across Swiggy Dineout and Swiggy Scenes — Dineout being Swiggy's restaurant discovery, booking and dining payments platform, and Scenes its ticketing and live-events platform. This is an organic growth mandate, combining end-to-end SEO ownership with accountability for discoverability and traffic outcomes across both verticals — including how both brands surface in AI-led search and answer engines.

Key Responsibilities:

• Own and execute the SEO strategy across both verticals — driving organic discovery and traffic for Dine out's restaurant, cuisine and city pages, and for Scenes' event, artist and venue pages across a live, fast-moving calendar.
• Manage each business as an independent mandate with its own targets and outcomes, while operating within a shared technical and content framework.
• Own AEO and GEO — structuring content, entities and schema so both brands are retrieved and cited by AI assistants, LLM-based search and answer engines, and building the measurement to track that visibility over time.
• Drive technical SEO at scale — crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data and the specific challenges of programmatic, high-churn event and restaurant inventory.
• Build and own the programmatic SEO engine — templated page systems across city, cuisine, restaurant, artist and event dimensions, with quality controls to avoid thin and duplicate pages.
• Own App Store and Play Store optimization as part of the organic discovery surface, alongside local and map-based discovery for dining.
• Bring a strong martech and measurement orientation, with hands‑on experience across Search Console, GA4, and crawl and rank-tracking tools, applied within a super‑app ecosystem where multiple businesses share a single domain and app.
• Own measurable KPIs — organic sessions, non‑brand traffic, indexed page health, keyword and SERP‑feature share, AI citation share, and organic conversions — with clear accountability across both verticals.
• Run structured experiments across page templates, titles, content formats and internal linking to identify what scales, and build a repeatable testing calendar rather than one‑off tests.
• Work closely with content, product and engineering to get SEO requirements shipped, and report performance with trends, projections and clear next steps.

Requirements:

• 3+ years of experience in SEO, with deep, hands‑on expertise across technical, content and programmatic SEO.
• Demonstrated ownership of organic growth independently, at scale — this is an SEO mandate, not a general content marketing one.
• Working knowledge of AEO and GEO, and a point of view on how AI search changes discovery, retrieval and citation.
• Experience solving 0‑1 martech problems, with a strong grasp of the organic funnel and the ability to work through dynamic, open‑ended problem statements.
• Comfort with data — able to work with large keyword and crawl datasets, and with the tooling to analyze them.
• Strong analytical, stakeholder management and communication skills; self‑driven with a strong bias for action.
• Comfortable operating across two verticals with different rhythms and different internal owners.
• Based in Bengaluru.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by law.