Manager - Digital Marketing

Swiggy; Bengaluru; Hybrid; INR 1,400,000 - 2,200,000; Full time

Job summary

Swiggy is seeking a growth marketing lead for Scenes, its live-events platform, based in Bengaluru with three days in the office and two remote days. The role focuses on acquisition and outcomes, not just campaign execution, driving ticket sales during a fast-moving events calendar.

You will own paid media strategy on Meta and Google, optimize budgets using AppsFlyer, and push for measurable improvements in CAC, CTR, and conversion rates through testing and optimization.

Qualifications

• Experience in performance marketing, with hands-on expertise on Meta (Facebook & Instagram) and Google Ads.
• Agency background preferred or consumer tech/app-based platform experience.
• Demonstrated ownership of campaigns and budgets at scale.

Responsibilities

• Own and execute performance marketing strategy on Meta and Google to drive user acquisition and ticket sales across a live events calendar.
• Map user journeys from discovery through purchase to inform targeting and media strategy.
• Use AppsFlyer and other attribution tools to optimize budgets and media efficiency.
• Maintain expertise in Meta Ads Platform and Google Ads algorithms programmatic channels.
• Improve Quality Scores through ad relevance and landing page optimization.
• Own KPIs such as CAC, conversion rate, CTR with accountability for outcomes.
• Drive creative optimization and A/B testing across ad sets and platforms.
• Report campaign results with funnel trends and projections to guide next steps.

Skills

Performance marketing

Meta Ads

Google Ads

Media planning

A/B testing

Analytics

Stakeholder management

Tools

AppsFlyer

Job description

Ways of Working: This role requires working from the office three days a week at the Bengaluru base location, with the remaining days worked remotely.

About Role:

This position will be part of the Swiggy Scenes Growth Marketing vertical — Scenes being Swiggy's ticketing and live-events platform. This is a performance-first role: the mandate is acquisition and outcomes, not campaign execution for its own sake.

Key Responsibilities:

• Own and execute performance marketing strategy on Meta and Google to drive user acquisition and ticket sales across a live, fast-moving events calendar.
• Build a working understanding of consumer tech and app ecosystems — mapping user journeys from discovery through purchase to inform targeting and media strategy.
• Take an insight-driven approach to media planning; use AppsFlyer and other attribution tools to optimize budgets and improve media efficiency across concurrent events.
• Maintain current, hands‑on expertise in, Meta Ads Platform, and Google Ads algorithms programmatic channels.
• Improve Quality Scores through ad relevance, landing page quality, and other optimization levers.
• Own measurable KPIs — CAC, conversion rate, CTR — with clear accountability for outcomes.
• Drive creative optimization and A/B testing across ad sets and platforms to maximize efficiency.
• Report campaign results with funnel trends and projections, translating data into next steps.

Requirements:

• Experience in performance marketing, with deep, hands‑on expertise on Meta (Facebook & Instagram) and Google Ads.
• Agency background preferred — exposure to a range of problem statements and budgets at scale — or a consumer tech/app-based platform background.
• Demonstrated ownership of campaigns and budgets independently, at scale — this is a performance marketing mandate, not a general digital marketing one.
• Strong analytical, stakeholder management, and communication skills; self-driven with a strong bias for action.
• Hands‑on experience with Google and Meta Ads Manager and MMP platforms like AppsFlyer.
• Based in Bengaluru.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by law.