SEO/AEO Analyst

Amuse Labs; India; On-site; INR 1,800,000 - 2,500,000; Full time

Benefits offered by this job

Salary comparable to Tech MNCs

Annual bonus

Health insurance cover

Exposure to international markets

Collaborative work culture

Job summary

Amuse Labs in India is seeking an SEO and AEO Analyst to own a high-impact organic growth strategy that drives traffic, sign-ups, and revenue. This hands-on role combines SEO expertise with experimentation and execution in the evolving AI-powered search landscape.

You will optimize pages, develop content strategies, perform keyword research, and lead technical SEO initiatives across amuselabs.com. Collaboration with product and marketing teams is essential, and a willingness to work from office

Qualifications

• 2+ years of hands-on SEO experience in B2B SaaS, technology, or product-led businesses.
• Proven ability to grow organic traffic, leads, sign-ups, or revenue.
• Strong understanding of technical SEO, on-page optimization, keyword research, and content strategy.
• Knowledge of AEO/GEO and AI-powered search incl. structured content and entity optimization.
• Experience with SEO tools like Google Search Console, GA4, Ahrefs/SEMrush.
• Experience with CMS platforms; WordPress a plus.
• International exposure or multilingual content is a plus.

Responsibilities

• Own end-to-end SEO and AEO strategy for amuselabs.com with a focus on organic visibility, qualified traffic, sign-ups, and revenue
• Identify and capture high-intent searches by our customers and community
• Conduct keyword, search-intent, SERP, competitor, and content-gap research to identify scalable growth opportunities
• Build content strategies, topic clusters, and search-focused roadmaps aligned with business goals, product priorities, and customer journeys
• Optimize landing pages, product pages, blogs, and solution pages for rankings, CTR, conversions, featured snippets, and AI-powered search visibility
• Apply AEO/GEO best practices to improve content discoverability, structure, entity understanding, and visibility across emerging answer-engine experiences
• Lead technical SEO initiatives like crawlability, indexation, site architecture, internal linking, Core Web Vitals, JavaScript SEO, canonicalization, sitemaps, robots.txt, and structured data
• Run SEO/AEO experiments and use data to improve rankings, organic CTR, qualified traffic, engagement, and conversions
• Analyze competitors, search trends, SERP features, and AI search experiences to identify content, technical, and visibility opportunities
• Collaborate with paid marketing teams to improve funnel performance

Skills

SEO

AEO

Content strategy

Technical SEO

Google Search Console

GA4

Ahrefs/SEMrush

Multilingual content

International exposure

Tools

WordPress

Schema.org

Job description

About the role

As the SEO and AEO Analyst at Amuse Labs, you'll own and execute a high-impact organic growth strategy that drives qualified traffic, product sign-ups, and revenue. This is a hands-on role for someone who combines SEO expertise, analytical thinking, experimentation, and strong execution—and is excited about the evolving world of AI-powered search and answer engines.

What You'll Do

• Own end-to-end SEO and AEO strategy for amuselabs.com with a focus on organic visibility, qualified traffic, sign-ups, and revenue
• Identify and capture high-intent searches by our customers and community (puzzle makers, publishers, educators, marketers and HR professionals)
• Conduct keyword, search-intent, SERP, competitor, and content-gap research to identify scalable growth opportunities
• Build content strategies, topic clusters, and search-focused roadmaps aligned with business goals, product priorities, and customer journeys
• Optimize landing pages, product pages, blogs, and solution pages for rankings, CTR, conversions, featured snippets, and AI-powered search visibility
• Apply AEO/GEO best practices to improve content discoverability, structure, entity understanding, and visibility across emerging answer-engine experiences
• Lead technical SEO initiatives like crawlability, indexation, site architecture, internal linking, Core Web Vitals, JavaScript SEO, canonicalization, sitemaps, robots.txt, and structured data
• Run SEO/AEO experiments and use data to improve rankings, organic CTR, qualified traffic, engagement, and conversions
• Analyze competitors, search trends, SERP features, and AI search experiences to identify content, technical, and visibility opportunities
• Collaborate with paid marketing teams to improve funnel performance

What We’re Looking For

• 2+ years of hands-on SEO experience, preferably in B2B SaaS, technology, or product- led businesses
• Proven ability to grow organic traffic, qualified leads, product sign-ups, pipeline, or revenue
• Strong understanding of technical SEO, on-page optimization, keyword research, search intent, content strategy, and competitor analysis
• Working knowledge of AEO/GEO and AI-powered search, including structured content, entity optimization, Schema.org, and direct-answer experiences
• Experience with Google Search Console, GA4, Ahrefs/SEMrush, and SEO/AEO reporting/analytics tools
• Experience working with CMS platforms; WordPress experience is a plus
• International exposure, international SEO, multilingual content, or knowledge of multiple languages is a plus

Benefits

• Salary comparable to that of Tech MNCs and commensurate with experience.
• Annual bonus based on individual and company performance
• Employee and family health insurance cover for Rs. 5 lakhs per year
• Exposure to international markets
• Excellent work culture (supportive, collaborative, autonomy, mentorship, fun, team, learning environment for professional development)

Growth Paths

This role is a great gateway to a leadership role in marketing and gives you 360 degree exposure to all aspects of marketing in our small team.

You can expect to work on fast-paced and innovative projects with a world-class team. We are based out of a nice WeWork office in Bangalore. This is a great opportunity for someone who wants to get into a product management role. As a creative team, we work closely together in the office and work-from-office all days of the week is required.

Salary Range: 18-25 LPA CTC, based on experience, with fast growth for high performers.