Manager - Marketing

Instamart; Bengaluru; Hybrid; INR 1,500,000 - 2,600,000; Full time

Job summary

Instamart, Bengaluru-based, is seeking a performance marketing specialist to join the Swiggy Scenes Growth Marketing vertical. This is a performance-first role: the mandate is acquisition and outcomes, not campaigns for their own sake.

You will own and optimize campaigns on Meta and Google, map user journeys from discovery to purchase, use AppsFlyer for attribution, and drive KPIs such as CAC, CTR, and conversion rate, while collaborating across product and media teams.

Qualifications

• 3–5 years of hands-on performance marketing experience.
• Deep experience with Meta Ads (Facebook & Instagram) and Google Ads.
• Agency background preferred or consumer tech/app-based platform experience.
• Strong analytical and stakeholder management skills.

Responsibilities

• Own and execute performance marketing strategy on Meta and Google to drive user acquisition and ticket sales.
• Map user journeys from discovery through purchase to inform targeting and media strategy.
• Use attribution tools like AppsFlyer to optimize budgets and media efficiency.
• Maintain hands-on expertise in Meta Ads Platform and Google Ads algorithms.
• Improve Quality Scores through ad relevance and landing page optimization.
• Own KPIs — CAC, conversion rate, CTR — with accountability for outcomes.
• Drive creative optimization and A/B testing across platforms and report results.

Skills

Performance marketing

Meta Ads Manager

Google Ads

Analytics

Stakeholder management

Communication skills

Tools

AppsFlyer

Meta Ads Platform

Google Ads

Job description

Ways of Working

This role requires working from the office three days a week at the Bengaluru base location, with the remaining days worked remotely.

About Role

This position will be part of the Swiggy Scenes Growth Marketing vertical — Scenes being Swiggy's ticketing and live-events platform. This is a performance-first role: the mandate is acquisition and outcomes, not campaign execution for its own sake.

Key Responsibilities

• Own and execute performance marketing strategy on Meta and Google to drive user acquisition and ticket sales across a live, fast-moving events calendar.
• Build a working understanding of consumer tech and app ecosystems — mapping user journeys from discovery through purchase to inform targeting and media strategy.
• Take an insight-driven approach to media planning; use AppsFlyer and other attribution tools to optimize budgets and improve media efficiency across concurrent events.
• Maintain current, hands-on expertise in, Meta Ads Platform, and Google Ads algorithms programmatic channels.
• Improve Quality Scores through ad relevance, landing page quality, and other optimization levers.
• Own measurable KPIs — CAC, conversion rate, CTR — with clear accountability for outcomes.
• Drive creative optimization and A/B testing across ad sets and platforms to maximize efficiency.
• Report campaign results with funnel trends and projections, translating data into next steps.

Requirements

• 3–5 years of experience in performance marketing, with deep, hands-on expertise on Meta (Facebook & Instagram) and Google Ads.
• Agency background preferred — exposure to a range of problem statements and budgets at scale — or a consumer tech/app-based platform background.
• Demonstrated ownership of campaigns and budgets independently, at scale — this is a performance marketing mandate, not a general digital marketing one.
• Strong analytical, stakeholder management, and communication skills; self-driven with a strong bias for action.
• Hands-on experience with Google and Meta Ads Manager and MMP platforms like AppsFlyer.
• Based in Bengaluru.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by law.