Manager- Growth Marketing

Swiggy; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Swiggy is seeking an experienced Growth Marketing professional to lead end-to-end growth for its food delivery platform in India. You will drive new user acquisition, retention, and revenue growth across markets, leveraging Swiggy’s ecosystem and hyperlocal strategies.

The role requires 5+ years in growth or digital marketing, with hands-on experience in Google Ads, Meta Ads, and programmatic channels. A data-driven mindset and cross-functional collaboration are essential.

Qualifications

• 5+ years in growth or digital marketing roles.
• Proven track record of scaling businesses through data-driven growth strategies.
• Strong bias for action and ability to navigate ambiguity.
• Hands-on experience with Google Ads, Meta Ads, DSPs, and programmatic platforms.
• Proficiency in attribution tools like AppsFlyer and multi-channel measurement.

Responsibilities

• Own the end-to-end growth funnel for Food, from user acquisition to increasing order frequency and cross-category adoption.
• Leverage Swiggy’s ecosystem to encourage multi-vertical usage and retention.
• Design and execute hyperlocal marketing strategies for high-potential geographies.
• Conduct A/B tests and pilot projects; scale successful experiments across geographies.
• Strategize and execute performance campaigns to drive high-quality traffic and ROAS optimization.
• Use Analytics tools to measure campaign performance and derive actionable insights.
• Collaborate with product, analytics, and operations to align marketing initiatives.

Job description

Job Description:

Company Description

Mandate 3 – Employees will work full-time from Swiggy HO, Bengaluru.

About Swiggy

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India.

From starting out as a hyperlocal food delivery service in 2014, to becoming India’s leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees.

Job Description

About the Role-

This position is a critical part of the Growth Marketing team dedicated to Swiggy's food delivery
platform. As the business scales and expands in existing and new markets in India, this role will
focus on driving user growth, retention, and scaling revenue through innovative and measurable
strategies.
You’ll be at the forefront of building a best-in-class growth engine, driving its adoption, enhancing
user experiences, and ensuring it becomes a growth leader in the category.

Key Responsibilities

• Food Growth Strategy: Own the end-to-end growth funnel for Food, from driving new user acquisition to increasing order frequency and cross-category adoption.
• In-App Cross-Pollination: Leverage Swiggy’s existing ecosystem to develop innovative strategies to encourage multi-vertical usage and customer retention.
• Hyperlocal Campaigns: Design and execute hyperlocal marketing strategies to drive adoption in high-potential geographies, focusing on geo-specific needs and behaviors.
• Experimentation and Scaling:
  • Conduct A/B tests and pilot projects to identify what resonates with Food’s user base.
  • Scale successful experiments across geographies to create sustainable and scalable growth models.
• Performance Marketing: Strategize and execute performance campaigns across platforms like Google Ads, Meta, and programmatic networks to drive high-quality traffic. Ensure efficiency through continuous optimization of ROAS, CPCs, and conversion rates.
• Analytics and Measurement:
  • Use tools like AppsFlyer, Google Analytics, and internal dashboards to measure campaign performance.
  • Conduct lift studies and in-depth analyses to quantify the impact of campaigns and refine strategies.
• Creative Excellence: Partner with creative teams to develop ad assets that resonate with diverse user segments, reflecting Swiggy's value proposition and convenience.
• Stakeholder Management: Collaborate with product, analytics, and operations teams to align Performance marketing initiatives with Swiggy’s broader business goals.

Qualifications

Required Qualifications

Experience

• 5+ years in growth or digital marketing roles, preferably with rapid commerce, consumer tech, or e-commerce platforms
• Proven track record of scaling businesses through data-driven growth strategies

Core Competencies

• Growth Mindset: Strong bias for action, ability to navigate ambiguity, and relentless focus on driving results
• Digital Marketing Expertise:
  • Hands-on experience with Google Ads, Meta Ads, DSPs, and programmatic platforms
  • Proficiency in attribution tools like AppsFlyer and strong understanding of audience segmentation and personalization
• Hyperlocal and Category Knowledge: Experience managing campaigns tailored to hyperlocal markets and understanding the nuances of rapid commerce or e-grocery
• Experimentation and Data-Driven Thinking:
  • Proficiency in designing A/B tests, geo-lift studies, and conversion-lift studies
  • Ability to derive actionable insights from complex data sets and scale successful experiments
• Creative and Analytical Balance: Strong skills in both creative problem-solving and analytical decision-making

Additional Information

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the"

Visit our tech blogs to learn more about some the challenges we deal with:https://medium.com/swiggy-bytes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

• Team: Growth Marketing
• BusinessUnit: Central Functions
• Department.: Growth Marketing

Requirements: