Performance Marketing Executive

Sripada Studios; Bengaluru; On-site; INR 350,000 - 650,000; Full time

Job summary

Sripada Studios in Bengaluru, Karnataka, is seeking a Performance Marketing Executive to manage paid campaigns across Meta Ads and Google Ads for multiple clients. This on-site, full-time role requires translating business goals into campaign strategies and using data to drive continuous improvements.

You will collaborate with creative, content, and account teams to deliver campaigns that achieve measurable results, monitor performance, and optimize budgets, audiences, and creative assets for

Qualifications

• 1+ years of hands-on experience in Performance Marketing.

Responsibilities

• Plan, set up, manage, and optimize Meta Ads and Google Ads campaigns based on client objectives.

Skills

Meta Ads

Google Ads

Campaign management

Data analysis

A/B testing

Campaign reporting

Excel/Sheets

Budget optimization

Audience targeting

Communication

Tools

GA4

Google Tag Manager

Meta Pixel

Conversion tracking

Job description

Performance Marketing Executive

Location: Bengaluru, Karnataka
Work Mode: On-site
Employment Type: Full-time
Experience: 1+ Years

About the Role

We are looking for a Performance Marketing Executive to manage, monitor, and optimize paid campaigns across Meta Ads and Google Ads for our clients.

This is an agency role where you will work across different brands, industries, audiences, and campaign objectives. You should be comfortable understanding business goals, translating them into campaign strategies, and using data to continuously improve performance.

You will work closely with our creative, content, and account teams to deliver campaigns that achieve measurable results.

Key Responsibilities

• Plan, set up, manage, and optimize Meta Ads and Google Ads campaigns based on client objectives.
• Work across different campaign objectives including awareness, reach, traffic, engagement, leads, conversions, sales, and other performance goals.
• Monitor campaign performance and identify opportunities for improvement.
• Optimize budgets, audiences, placements, bids, keywords, creatives, and campaign structures.
• Conduct audience, competitor, market, and keyword research.
• Analyse campaign data and key metrics such as CTR, CPC, CPL, CPA, ROAS, conversion rate, reach, frequency, and engagement.
• Conduct A/B testing across creatives, audiences, messaging, placements, and campaign strategies. Work closely with creative and content teams to develop and improve performance-driven ad creatives.
• Prepare regular campaign reports with clear insights, learnings, and recommendations.
• Identify performance issues and take timely corrective actions.
• Understand client objectives and ensure campaigns are aligned with the expected business outcomes.
• Stay updated with changes across Meta Ads, Google Ads, tracking, targeting, and digital advertising trends.

What We're Looking For

• 1+ years of hands-on experience in Performance Marketing / Digital Marketing.
• Practical experience managing campaigns on Meta Ads and Google Ads.
• Good understanding of different campaign objectives and how to structure campaigns accordingly.
• Strong understanding of audience targeting, campaign setup, bidding, budgets, keywords, placements, and optimization.
• Ability to analyse campaign data and make data-driven decisions.
• Comfortable working with Excel / Google Sheets and campaign reports.
• Good communication and coordination skills.
• Ability to manage multiple campaigns, clients, and priorities in a fast-paced agency environment.
• A curious, proactive, analytical, and result-oriented approach to work.

Good to Have

• Experience working in a digital marketing / advertising agency.
• Experience handling campaigns across different industries and business categories.
• Familiarity with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Basic understanding of landing page optimization and CRO.
• Google Ads or Meta certifications.
• Understanding of additional advertising platforms is a plus.

Why Join Sripada Studios?

At Sripada Studios, you'll have the opportunity to work on campaigns for different brands and industries, collaborate with creative and marketing teams, and gain hands-on experience across different digital advertising objectives.

You'll work in an environment where data, creativity, experimentation, and business results come together.

If you enjoy understanding how campaigns work, finding what can be improved, and turning data into better marketing decisions, we'd love to hear from you.