Manager – Digital Marketing

Ample Success HR; Gurgaon; On-site; INR 2,200,000 - 4,200,000; Full time

Job summary

Ample Success HR in Gurgaon is recruiting a Manager for Digital Marketing, CRM & Marketing Operations. You will lead the digital marketing team, drive lead generation, oversee CRM performance, and coordinate offline campaigns to align with online strategies.

The role requires broad expertise across SEO, SEM, social media, content, and analytics, with strong vendor management skills and the ability to optimize marketing ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 5–10 years of experience in digital marketing, marketing operations, or similar roles.
• Experience leading a digital marketing team and working with external agencies/vendors.

Responsibilities

• Lead and manage the digital marketing team; ensure timely campaign execution.
• Oversee website management, SEO, SEM/PPC, social media, email, and content.
• Plan and execute online lead generation campaigns across channels.
• Manage CRM system, define lead stages, tracking, and reporting.
• Coordinate with agencies/vendors; monitor budgets and vendor performance.
• Plan offline marketing activities and ensure alignment with online efforts.
• Analyze campaigns and generate weekly/monthly performance reports.

Skills

Digital marketing leadership

Team management

SEO/SEM/PPC

Lead generation

CRM & lead management

Analytics & reporting

Vendor management

Budget management

Education

Bachelor’s degree in Marketing or related field

Tools

CRM software

Lead management systems

Google Analytics

SEO tools

Job description

Manager - Digital Marketing, CRM & Marketing Operations

Job Summary

We are looking for an experienced Manager - Digital Marketing, CRM & Marketing Operations to manage and execute the organization’s digital, offline, lead generation, CRM, and marketing activities. The role will be responsible for managing the digital marketing team, coordinating website development and maintenance, generating and managing online leads, handling marketing agencies/vendors, executing offline marketing initiatives, and managing the CRM system to ensure effective lead tracking, follow-up, reporting, and conversion.

Location - Sector 74A, Gurgaon

Working Days - Wednesday - Monday

Key Responsibilities

1. Digital Marketing & Team Management- Manage and guide the digital marketing team and ensure timely execution of campaigns. - Develop and implement digital marketing strategies aligned with business objectives. - Manage SEO, PPC, social media, email marketing, content marketing, and other digital initiatives. - Monitor campaign performance, leads, conversions. - Coordinate with internal teams such as Sales, Business Development, IT, and Management.
2. Website Management- Manage day-to-day website activities, updates, content, landing pages, forms, and campaigns. - Coordinate with website developers/designers/agencies for new development and technical improvements. - Ensure the website is user-friendly, mobile-responsive, SEO-friendly, and optimized for lead generation. - Monitor website traffic, lead sources, conversion rates, and performance. - Ensure website content and campaigns are updated as per business requirements.
3. Online Lead Generation- Plan and execute lead-generation campaigns through Google, Meta, LinkedIn, portals, email marketing, and other relevant channels. - Develop strategies to improve lead quality, volume, and conversion. - Track lead sources and campaign-wise performance. - Work closely with the sales team to improve lead follow-up and conversion. - Analyze CPL, CAC, conversion rates, and overall campaign ROI.
4. CRM Management- Manage and monitor the organization’s CRM software and ensure proper utilization by relevant teams. - Define and maintain lead stages, lead allocation, follow-up processes, and reporting structures. - Ensure accurate and timely entry of leads and customer data. - Monitor lead movement from inquiry to conversion. - Generate regular CRM reports and dashboards for management. - Coordinate with CRM/software vendors for upgrades, integrations, troubleshooting, and customization. - Identify opportunities to automate marketing and sales processes.
5. Marketing Vendor & Agency Management- Manage relationships with digital marketing agencies, website vendors, creative agencies, media agencies, printing vendors, event agencies, and other marketing partners. - Prepare briefs, evaluate proposals, negotiate commercials, and monitor vendor deliverables. - Ensure agencies/vendors meet agreed timelines, quality standards, and budgets. - Review vendor performance and identify opportunities for cost optimization. - Coordinate invoices, purchase orders, contracts, and payment-related requirements with the relevant internal teams.
6. Offline Marketing- Plan and execute offline marketing activities such as events, exhibitions, conferences, branding, print advertising, outdoor advertising, brochures, promotional materials, and corporate branding. - Coordinate with vendors and agencies for execution of offline campaigns. - Ensure consistency between online and offline brand communication. - Track campaign effectiveness and maintain records of marketing activities and expenditure.
7. Analytics & Reporting- Monitor and analyze digital and offline marketing performance. - Prepare weekly/monthly reports covering leads, campaigns, website performance, CRM performance, conversion rates, and marketing ROI. - Identify trends and provide actionable recommendations to improve marketing performance. - Use data and insights to optimize campaigns and marketing investments.

Key Performance Indicators (KPIs)

• Qualified leads generated
• Lead-to-conversion ratio
• Cost per lead (CPL)
• Marketing ROI
• Website traffic and lead conversion
• Digital campaign performance
• CRM adoption and data accuracy
• Lead follow-up and response time
• Vendor performance and cost efficiency
• Offline campaign effectiveness
• Achievement of marketing targets

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5-10 years of experience in digital marketing, marketing operations, lead generation, or a similar role.
• Experience managing a digital marketing team and external agencies/vendors.
• Strong knowledge of website management, SEO, SEM/PPC, social media, and lead-generation platforms.
• Hands-on experience with CRM software and lead-management systems.
• Good understanding of both online and offline marketing.
• Strong analytical and reporting skills.
• Excellent communication, coordination, negotiation, and vendor-management skills.
• Ability to manage multiple projects, budgets, and deadlines simultaneously.

Interested in this role?