Manager- Earned Media

PivotRoots; Mumbai; On-site; INR 500,000 - 1,000,000; Full time

Job summary

A leading digital marketing agency in Mumbai is seeking an SEO Specialist to develop and execute strategies enhancing organic visibility and search rankings. Responsibilities include planning SEO activities, collaborating with clients, and analyzing metrics to measure effectiveness. The ideal candidate should have a Bachelor's or Master's degree, strong communication skills, and familiarity with SEO tools. Join us in promoting equal opportunities and fostering an inclusive workplace.

Qualifications

• Strong written and verbal communication skills.
• Ability to understand context and respond strategically.
• Quick thinking and smart problem-solving abilities.
• Familiarity with the digital ecosystem and internet tools.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic visibility and search rankings.
• Plan and manage SEO activities, including on-page and off-page optimization.
• Interact with clients to present SEO performance updates.
• Conduct site structure analysis and recommend improvements.
• Monitor, track, and report web analytics metrics.

Skills

SEO strategy development

Client interaction

On-page optimization

Off-page optimization

Keyword strategy

Content strategy

Analytical skills

Problem-solving

Education

Bachelor’s or Master’s degree

Tools

Google Analytics

Search Console

Job description

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic visibility and search rankings.
• Plan and manage SEO activities, including on-page and off-page optimization.
• Interact with clients on a weekly/monthly basis to present SEO performance updates and insights.
• Prepare and contribute to SEO proposals for new and existing clients.
• Collaborate with developers and designers to implement SEO best practices on websites.
• Conduct site structure analysis and recommend improvements for better search engine crawling and indexing.
• Develop and implement keyword and content strategies aligned with business objectives.
• Prepare and analyze keyword ranking and performance reports.
• Monitor, track, and report web analytics metrics to measure SEO effectiveness.
• Research and analyze competitor link structures and SEO strategies.
• Plan and execute internal linking optimization strategies to improve site authority and user experience.

Must Have

• Bachelor’s or Master’s degree (BA/MA or equivalent).
• Strong written and verbal communication skills.
• Ability to understand context and respond strategically.
• Quick thinking and smart problem‑solving abilities.
• Strong familiarity with the digital ecosystem and internet tools.

Good to Have

• Knowledge of key web analytics metrics and tools (e.g., Google Analytics, Search Console).
• Basic understanding of HTML and CSS.
• Excellent knowledge of latest SEO techniques, trends, and terminologies.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.