Group Manager - Programmatic

dentsu; Gurugram District; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

dentsu in Gurugram is seeking a Senior Manager Group Programmatic to drive client campaigns and growth. You will lead a team of programmatic specialists, shaping client-centric strategies and ensuring top-tier delivery of programmatic solutions.

Ideal candidates bring 5-8 years in programmatic management, deep DV360 and DSP experience, and strong analytics proficiency. This permanent, full-time role emphasizes strategic planning, performance optimization, and client relationship leadership.

Qualifications

• 5-8 years of experience in programmatic campaign management.
• Proven experience managing and leading a team.
• Expert-level knowledge of DV360 and experience with other DSPs.
• Strong experience with MMPs and analytics tools.
• Excellent client management and communication skills.
• Proven ability to develop and execute strategic programmatic plans.
• Strong analytical and problem-solving skills.
• Strong Excel and PPT skills.

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship.
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
• Own client communication and relationship management, ensuring clear and consistent updates.
• Proactively identify and pursue account growth opportunities in partnership with Account Directors.
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
• Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
• Analyse campaign performance data to identify trends and optimize strategies.
• Ensure adherence to best practices and maintain high standards of quality.
• Experience on Media Planning and Programmatic deals is must.

Skills

Team leadership

Client management

Communication

Analytical skills

Excel

PowerPoint

Tools

DV360

DSPs

MMPs

Analytics tools

Job description

Job Description

As a Senior Manager Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

About the Role

As a Group Manager - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship.
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
• Own client communication and relationship management, ensuring clear and consistent updates.
• Proactively identify and pursue account growth opportunities in partnership with Account Directors.
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
• Collaborate with Client Services and other channel teams to ensure seamless campaign execution.
• Analyse campaign performance data to identify trends and optimize strategies.
• Ensure adherence to best practices and maintain high standards of quality.
• Experience on Media Planning and Programmatic deals is must.

Qualifications

• 5-8 years of experience in programmatic campaign management.
• Proven experience managing and leading a team.
• Expert-level knowledge of DV360 and experience with other DSPs.
• Strong experience with MMPs and analytics tools.
• Excellent client management and communication skills.
• Proven ability to develop and execute strategic programmatic plans.
• Strong analytical and problem-solving skills.
• Strong Excel and PPT skills.

Innovation & Best Practices

Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation.

Budget Management

Responsible for large scale budget management, and forecasting.

A/B Testing and Experimentation

Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies.

Attribution Modelling

Expert knowledge of attribution modelling and it’s effect on performance.

Location

Gurugram

Brand

Amnet

Time Type

Full time

Contract Type

Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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