Manager - Digital Marketing

The Algebra Group; New Delhi; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

The Algebra Group is seeking a Manager Digital Marketing to lead the growth-focused digital marketing agenda. You will own strategy, oversee a team, and drive performance across SEO, content, email, and paid campaigns, while maintaining brand governance and cross-functional collaboration.

Ideal candidates bring 4+ years in digital marketing, strong analytics, and leadership experience in a fast-paced environment. This on-site Delhi position emphasizes growth, mentorship, and cross-team alignment.

Qualifications

• 4+ years of experience in digital marketing with strong ownership of strategy, brand governance, and performance outcomes.

Responsibilities

• Define and execute TAG's end-to-end digital marketing strategy to strengthen brand positioning and accelerate business growth.

Skills

Digital marketing

Strategy

Leadership

Analytics

SEO

Content marketing

Social media management

Email marketing

Brand governance

Cross-functional collaboration

Education

Bachelor's degree

Tools

Canva

Adobe Creative Suite

Job description

The Manager Digital Marketing would be a key player in TAGs growth story, leading the vision from the front with the following roles:

• Define and execute TAGs end-to-end digital marketing strategy to strengthen brand positioning and accelerate business growth
• Lead, mentor, and manage the digital marketing team, setting clear goals, KPIs, and performance standards while fostering a high-impact, collaborative culture
• Own performance tracking and analytics for all digital marketing initiatives, including SEO, social media, and content campaigns; translate insights into actionable optimization strategies
• Drive and optimize Performance Marketing campaigns, including Meta Ads and Google Ads, to maximize ROI, lead generation, and conversion efficiency
• Plan, execute, and optimize Email Marketing campaigns, including segmentation, automation workflows, and performance analysis to enhance customer engagement and retention
• Monitor and manage Online Reputation Management (ORM) by tracking brand mentions, reviews, and customer feedback across digital platforms, ensuring a positive brand image
• Plan, manage, and optimize multi-channel social media campaigns across LinkedIn, Instagram, Twitter/X, Facebook, YouTube and other relevant platforms to maximize reach, engagement, and brand visibility
• Oversee website, blog, and landing page optimization strategies to improve search rankings, user experience, and sustained growth in high-quality organic traffic
• Stay ahead of digital and social media trends, platform updates, and emerging best practices; proactively integrate insights into TAGs marketing roadmap
• Collaborate cross-functionally with leadership, sales, and design teams to align digital marketing initiatives with overall business objectives

The ideal candidate should have:

• 4+ years of experience in digital marketing with strong ownership of strategy, brand governance, and performance outcomes
• Proven ability to ensure brand consistency and content quality across all digital channels.
• Solid understanding of SEO and content optimization, with experience driving visibility and organic traffic growth
• Demonstrate knowledge of design tools such as Canva, Adobe Creative Suite, or similar platforms to support content creation and collaboration with design teams
• Proven ability to collaborate with senior leadership and provide strategic inputs
• Strong analytical and creative mindset with the ability to turn insights into scalable marketing initiatives
• Leadership mindset with experience managing teams and cross-functional stakeholders
• Bachelor's or equivalent in any discipline