Manager, Delivery, MSM CampusOS, India Business

MSM Global Education; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

MSM CampusOS is seeking a seasoned Delivery professional to own end-to-end client delivery for institutional clients, bridging client stakeholders and internal teams across Performance Marketing, SEO/SMO, Creative/Design and Tech.

You will lead pre-sales through onboarding, campaign execution, reporting and renewal, mentor 1–2 juniors, and optimize campaigns across Google, Meta, LinkedIn, and more to drive admissions and enrollments.

Qualifications

• Graduate; MBA/PG in Marketing preferred.
• 4-6 years of experience in client servicing/account management in a digital marketing agency.
• Strong working knowledge of Google Ads (MCC), Meta Business Manager, LinkedIn Ads, Quora Ads, GA4 and GTM.
• Working knowledge of at least one education CRM (Meritto, ExtraEdge, Salesforce, LeadSquared).
• Exposure to SEO/SMO fundamentals and digital PR/influencer marketing is a plus.
• Hands-on with AI tools and new-age technology for briefs, reporting, automation.

Responsibilities

• Own end-to-end delivery for a portfolio of institutional clients.
• Manage pre-sales through onboarding, campaign delivery, QBRs and renewal discussions.
• Translate client objectives into internal delivery briefs and set KPIs with sales.
• Drive renewal conversations based on performance delivered and value.
• Own the digital media plan across Google, Meta, LinkedIn, Quora and more.
• Optimize CTR, CPC, lead quality, and landing-page conversion; collaborate on bid strategy.
• Track daily leads and cost-per-lead; provide CRM-disposition feedback.

Skills

Client servicing

Campaign management

Google Ads

Meta Ads

LinkedIn Ads

Quora Ads

GA4

GTM

CRM systems

SEO/SMO

AI tools

English and Hindi

Landing page mockups

Education

MBA/PG in Marketing

Tools

Meritto

ExtraEdge

Salesforce

LeadSquared

Canva

Figma

PowerPoint

Job description

MSM CampusOS's Delivery team is the bridge between our institutional clients (colleges and universities) and our internal specialist teams Performance Marketing, SEO, SMO, Creative/Graphic Design and Tech. The role is involved right from pre-sales through onboarding, day-to-day campaign execution and reporting, all the way to renewal. Since paid media is the biggest lever for admissions and enrolment during peak season, a large part of this role is spent optimising performance marketing outcomes CTR, CPC, lead quality and landing-page conversion rate — backed by a strong focus on organic growth (SEO, SMO, Digital PR and influencer marketing).

Role Summary

Owns end-to-end delivery for a portfolio of institutional clients, acting as the strategic bridge between client stakeholders and internal specialist teams. Carries primary accountability for performance marketing outcomes through peak admission cycles, supplemented by organic growth via SEO/SMO/Digital PR, and mentors 1–2 Assistant Managers/Executives.

A. Client & Account Management

• Own the full client lifecycle — from pre-sales support and onboarding through campaign delivery, quarterly business reviews (QBRs) and renewal discussions.
• Build strong relationships with client-side stakeholders (marketing/admissions heads), developing a thorough understanding of their programs, brand and enrolment goals.
• Translate client objectives into internal delivery briefs, and jointly set KPIs and delivery schedules with the sales team at the pre-sales stage.
• Proactively identify upsell/cross-sell opportunities (additional retainer services, new verticals) and route them to sales.
• Drive renewal conversations on the strength of performance delivered and value demonstrated.

B. Performance Marketing

• Own the digital media plan for assigned clients — budget planning and allocation across Google, Meta, LinkedIn, Quora and other paid channels, aligned to the admission season calendar.
• Be the go-to person for optimising CTR, CPC, lead quality and landing-page conversion rate; work closely with the performance team on campaign structuring, targeting and bid strategy.
• Own daily leads delivery and cost-per-lead tracking against targets; drive data-scrubbing and CRM-disposition feedback loops with the client.
• Handle technical client queries on campaign performance, and confidently explain and defend strategy and spend.

C. SEO, SMO & Organic Growth

• Own the organic growth roadmap for clients — SEO (technical, on-page, off-page), SMO content calendars, Digital PR and influencer marketing — so clients see measurable organic traffic, leads and enrolments from their investment.
• Review and approve monthly SEO/SMO/social calendars prepared by internal teams before they go to the client, adding inputs based on the client's programs and offerings.
• Track and present organic growth metrics (rankings, organic traffic, organic leads/enrolments) alongside paid performance.

D. Creative & Content Coordination

• Translate client briefs into creative direction for the design team — landing pages, display banners, social ad creatives, microsites, emailers.
• Create mock-ups and presentations to align client and internal creative teams on requirements.
• Take a proactive role in creative briefs and ad operations, proposing innovative formats and approaches.

E. Reporting & Client Communication

• Own monthly/quarterly performance reporting and insights for assigned clients.
• Maintain revenue and delivery trackers for the department head; ensure delivery tracks to projections.
• Support the invoicing process, coordinating between sales and finance to resolve discrepancies.

F. Team & Stakeholder Management

• Guide and review the work of 1–2 Assistant Managers/Client Servicing Executives on the portfolio.
• Coordinate cross-functionally with Performance Marketing, SEO, SMO, Creative/Design and Tech teams, resolving escalations as they arise.
• Represent the delivery function in internal reviews with sales and leadership.

Requirements

• Graduate; MBA/PG in Marketing preferred.
• 4-6 years of experience in client servicing/account management in a digital marketing agency, with demonstrable ownership of performance marketing budgets.
• Strong working knowledge of Google Ads (MCC), Meta Business Manager, LinkedIn Ads, Quora Ads, GA4 and GTM; working knowledge of at least one education CRM (Meritto, ExtraEdge, Salesforce, LeadSquared).
• Sound understanding of SEO/SMO fundamentals and organic growth levers; exposure to Digital PR/influencer marketing is a plus.
• Hands on working experience on AI tools and new-age technology, and the ability to put them to work in day-to-day tasks — briefs, reporting, research and automations.
• Strong verbal and written communication in English and Hindi; a regional language is a plus.
• Ability to create client-ready mock-ups for landing pages, display banners, FB/Insta and LinkedIn ad creatives (Canva, Figma, PowerPoint or similar).
• Prior experience in the education/EdTech sector is preferred.