Service Delivery Manager & Performance Outcomes

CL Educate; Dadri, Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

CL Educate is seeking a Performance Outcomes & Delivery Manager with 3+ years in delivery and performance marketing. The role focuses on CRM, data analytics and marketing campaigns across Google Ads and Meta to generate leads, applications and enrolments, coordinating with sales and counselling teams.

You will own targets, optimise campaigns, connect ads to the CRM, and track performance with GA/UTMs, driving efficient lead conversion.

Qualifications

• 3+ years in performance marketing with a proven results track record.
• Hands-on with Google Ads (Search, Display, YouTube) and Meta Ads.
• Strong CRM experience (LeadSquared/Salesforce/Zoho/HubSpot).
• Solid data skills: GA, GTM, UTMs and Excel/Sheets.
• Experience with WhatsApp, SMS and remarketing flows.
• Collaborates with sales, counsellors and creative teams.

Responsibilities

• Deliver targets and track progress daily; improve lead quality and lower CPL.
• Set up and optimise Google and Meta campaigns; manage budgets and issues.
• Manage leads in CRM from capture to enrolment; ensure follow-ups.
• Track performance with analytics and share reports; coordinate with teams.

Skills

Performance marketing

Google Ads

Meta Ads

Campaign delivery

CRM systems

Data analysis

GA/GT M/UTMs

WhatsApp & SMS

Cross-functional work

Tools

LeadSquared

Salesforce

Zoho CRM

HubSpot

Job description

Industry: Edtech & Education

Location: Mohan Estate, New Delhi

Role Type: Full-Time

Work Mode: WFO (Work From Office)

We are looking for a Performance Outcomes & Delivery Manager with 3+ years of experience in delivery and performance marketing. The key KPAs would be to manage the CRM, data analytics and performance marketing to deliver leads which results in applications and enrolments through Google Ads, Meta etc. and manage them through the CRM.

marketing to deliver leads which results in applications and enrolments through Google Ads, Meta etc. and manage them through the CRM.

(lead application enrolment).

• 3+ years in performance marketing with a record of delivering results; education sector preferred.
• Hands-on experience with Google Ads (Search, Display, YouTube), Meta Ads and social media.
• Understanding of campaign delivery
• Working knowledge of CRM (e.g., LeadSquared, Salesforce, Zoho, HubSpot) and the admission funnel

(lead application enrolment).

• Good with data: Google Analytics, GTM, UTMs and Excel/Sheets.
• Experience with WhatsApp, SMS and remarketing flows.
• Works well with sales, counsellors and creative teams, and takes ownership of targets.

Key Responsibilities

1. Deliver the Targets

• Own targets of delivery
• Track progress daily and fix shortfalls early.
• Improve lead quality and bring down cost per lead, application and enrolment.

2. Run Performance Marketing

• Set up and optimise Google Search, Display and YouTube campaigns.
• Run Meta Ads (Facebook & Instagram), including remarketing.
• Test, optimise and scale what works.
• Monitor budget pacing and spend, and fix delivery issues and ad disapprovals quickly.

3. Manage Leads in CRM

• Track every lead from capture to enrolment, and find where leads drop off.
• Connect ads and landing pages to the CRM, so campaigns optimise on qualified leads.
• Work with counsellors on lead quality and follow-up.
• Run WhatsApp, SMS and email nurture for undecided leads.

4. Track & Report

• Track performance using Google Analytics, GTM and UTMs.
• Share daily and weekly reports on target vs. actual, cost and conversion.
• Work with creative, sales and tech teams to keep campaigns on track.