Influencer Partnerships and Alliances

Cloutflow; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Cloutflow is seeking a highly driven Influencer Partnerships & Alliances professional in Gurugram District, India, to build and scale partnerships across the creator ecosystem.

This role focuses on establishing connections with creators, agencies, and industry stakeholders to enhance Cloutflow's influencer network, aiming for mutual growth and unlocking new business opportunities.

Qualifications

• Ability to build long-term partnerships that drive mutual growth.
• Strong understanding of the creator economy.
• Experience with talent agencies and influencer marketing.

Responsibilities

• Develop and execute the influencer partnership strategy.
• Build strong relationships with creators and talent agencies.
• Negotiate commercial terms and partnership structures.
• Act as the primary point of contact for key relationships.

Skills

Networking abilities

Negotiation skills

Relationship management

Market intelligence awareness

Job description

We are looking for a highly driven and relationship-focused Influencer Partnerships & Alliances to build, nurture, and scale strategic relationships across the creator ecosystem. This role will be responsible for establishing partnerships with creators, talent agencies, creator management firms, social platforms, creator communities, and industry stakeholders to strengthen the company's influencer network and unlock new business opportunities.

The ideal candidate should have strong networking abilities, a deep understanding of the creator economy, excellent negotiation skills, and the ability to build long-term partnerships that drive mutual growth.

Key Responsibilities

Strategic Partnerships & Alliances

• Develop and execute the company's influencer partnership and alliance strategy.
• Build strong relationships with creators, influencer managers, talent agencies, MCNs, and creator communities.
• Identify new partnership opportunities that can expand the company's creator network and service offerings.
• Establish strategic collaborations with industry associations, creator platforms, and ecosystem partners.
• Create partnership frameworks that drive long-term value for both the company and partners.

Influencer Network Expansion

• Continuously onboard high-quality influencers and creators across multiple categories and platforms.
• Develop partnerships with emerging creators as well as established digital personalities.
• Maintain a strong pipeline of creators across Instagram, YouTube, LinkedIn, Snapchat, and emerging platforms.
• Build relationships with niche creator communities to support specialized campaign requirements.

Agency & Talent Management Partnerships

• Manage relationships with talent management agencies and influencer representation firms.
• Negotiate commercial terms, exclusivity agreements, and partnership structures.
• Collaborate with agencies to ensure smooth creator access and campaign participation.
• Establish preferred partnership programs with key talent agencies.

Alliance Development

• Identify potential partnerships with technology platforms, creator tools, media houses, and marketing ecosystems.
• Build collaborations that provide strategic advantages, creator access, and market visibility.
• Explore co-marketing opportunities and joint initiatives with ecosystem partners.
• Drive partnerships that contribute to revenue growth and business expansion.

Relationship Management

• Act as the primary point of contact for strategic creator and partner relationships.
• Ensure a high level of partner satisfaction through proactive communication and issue resolution.
• Build trust-based relationships that encourage long-term collaboration.
• Conduct regular business reviews with key partners.

Negotiation & Commercial Management

• Lead commercial discussions and negotiations with creators, agencies, and alliance partners.
• Secure favorable commercial terms and partnership agreements.
• Manage partnership contracts, deliverables, and compliance requirements.
• Drive cost efficiencies while maintaining strong relationships.

Market Intelligence & Industry Networking

• Stay updated on creator economy trends, influencer marketing developments, and platform updates.
• Attend industry events, creator meetups, networking forums, and conferences.
• Monitor competitor partnership strategies and identify opportunities for differentiation.
• Maintain strong industry relationships that provide market intelligence and partnership opportunities.

Cross-Functional Collaboration

• Work closely with Sales, Planning, Creator Acquisition, Pricing, and Campaign Management teams.
• Support business development efforts by providing creator and partnership solutions.
• Collaborate with internal teams to address campaign requirements through strategic partnerships.
• Ensure seamless communication between partners and internal stakeholders.

Reporting & Analytics

• Track and report partnership performance metrics.
• Measure creator acquisition, alliance impact, and partnership-driven revenue opportunities.
• Build dashboards and reports to evaluate partnership effectiveness.
• Present partnership updates and strategic recommendations to leadership.

Key Performance Indicators (KPIs)

• Number of strategic partnerships signed.
• Growth of creator network and alliance ecosystem.
• Partnership-driven business opportunities generated.
• Influencer onboarding and retention metrics.
• Commercial savings achieved through negotiations.
• Revenue contribution from strategic alliances.
• Partner satisfaction and relationship health scores.
• Number of industry collaborations and co-marketing initiatives executed.