Content Marketing Executive

Training Basket; Dadri; On-site; INR 350,000 - 600,000; Full time

Job summary

Training Basket is seeking a content marketing specialist to develop and execute comprehensive content strategies across websites, blogs, social media, and email campaigns. You will craft SEO-friendly copy, manage content calendars, and collaborate with SEO, design, and marketing teams to drive engagement and qualified leads.

The role requires strong knowledge of content marketing, writing, basic analytics, and WordPress CMS proficiency.

Qualifications

• Proven ability to plan and execute content marketing strategies aligned with business goals.
• Excellent written and verbal communication skills with strong editing proficiency.
• Understanding of SEO fundamentals, keyword research, and on-page optimization.
• Knowledge of social media marketing platforms and content formats.
• Ability to write blogs, articles, product descriptions, newsletters, and marketing copies.
• Familiarity with WordPress or other CMS platforms and basic analytics.

Responsibilities

• Develop and execute effective content marketing strategies aligned with business objectives.
• Create engaging and SEO-friendly content for websites, blogs, articles, social media, and email campaigns.
• Conduct keyword research and optimize content for search engines.
• Plan, create, and manage content calendars for various digital platforms.
• Collaborate with SEO, social media, graphic design, and digital marketing teams.
• Manage and publish content using CMS such as WordPress.
• Research industry trends, competitor activities, and audience preferences.
• Monitor content performance using Google Analytics, Google Search Console, and other marketing tools.
• Assist in email marketing campaigns and lead generation activities.
• Maintain brand consistency, tone, and messaging across all content channels.
• Track content marketing KPIs and prepare performance reports.

Skills

Content Marketing

Content Writing

SEO Fundamentals

Social Media Marketing

Editing & Proofreading

Audience Targeting

Tools

WordPress

Google Analytics

Google Search Console

Job description

Develop and execute effective content marketing strategies aligned with business objectives.

Create engaging and SEO-friendly content for websites, blogs, articles, social media, and email campaigns.

Conduct keyword research and optimize content for search engines.

Plan, create, and manage content calendars for various digital platforms.

Write compelling website content, product descriptions, newsletters, and marketing copies.

Collaborate with SEO, social media, graphic design, and digital marketing teams.

Manage and publish content using Content Management Systems (CMS) such as WordPress.

Research industry trends, competitor activities, and audience preferences.

Optimize existing content to improve search engine rankings and user engagement.

Develop content for LinkedIn, Instagram, Facebook, YouTube, and other platforms.

Monitor content performance using Google Analytics, Google Search Console, and other marketing tools.

Assist in email marketing campaigns and lead generation activities.

Maintain brand consistency, tone, and messaging across all content channels.

Track content marketing KPIs and prepare performance reports.

Requirements

Strong knowledge of Content Marketing and Content Writing .

Excellent written and verbal communication skills.

Understanding of SEO fundamentals, keyword research, and on-page optimization.

Knowledge of social media marketing platforms.

Ability to write blogs, articles, website content, and promotional copies.

Familiarity with WordPress or other CMS platforms.

Basic understanding of Google Analytics and Google Search Console.

Knowledge of content planning and editorial calendars.

Strong proofreading, editing, and research skills.

Understanding of audience targeting and content engagement strategies.

Basic knowledge of digital marketing concepts and tools.