Manager - Consumer & Market Insights

Abbott; Mumbai; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Abbott Laboratories in Mumbai, India seeks an experienced marketing professional to drive strategy, pricing and product launches for multiple product lines. The role emphasizes market research, advertising campaigns, and monitoring sales performance within a fast-paced environment.

The candidate will work as an individual contributor, adapting approaches to develop solutions and support cross-functional teams in achieving marketing goals.

Qualifications

• Bachelor's degree required; two years of experience in marketing (as stated).
• Minimum 4 years of experience in marketing roles (as stated).

Responsibilities

• Recommends and implements strategies to achieve marketing goals for assigned products and services for one or more areas, product lines, or market segments.
• Supports sales and advertising programs including proposal generation.
• Performs market research projects.

Skills

Marketing strategy

Market research

Advertising campaigns

Sales analysis

Education

Bachelor's degree

Equivalent degree

Job description

MAIN PURPOSE OF THE ROLE

Individual contributor with comprehensive knowledge in the specific area.

Ability to execute highly complex or specialized projects.

Adapts precedent and may make significant departures from traditional approaches to develop solutions.

Generalists within the job family or responsible for activities across multiple sub families such as: market research, oversight of product development and design.

pricing, launch new products, oversee advertising campaigns, and monitor sales performance.

MAIN RESPONSIBILITIES

• Recommends and implements strategies to achieve marketing goals for assigned products and services for one or more areas, product lines, or market segments.
• Supports sales and advertising programs including proposal generation.
• Performs market research projects.
• Typically requires a Bachelor's degree and two years of experience.
• Frequently reports to an Advertising/Marketing Communications Manager.

QUALIFICATIONS

Education

Education Level

Major/Field of Study

or

Equivalent

Bachelors Degree (± 16 years)

Experience/Background

Experience

Experience Details

Minimum 4 years