Manager, Business Analyst, MarTech Product Management

Novartis; Hyderabad; Híbrido; INR 2 500 000 - 4 500 000; Tempo integral

Resumo da oferta

Novartis in Hyderabad is seeking a Manager, Business Analysis in MarTech Product Management to translate business needs into scalable digital marketing and analytics solutions. You will work with product, marketing operations, and technology teams to define requirements, manage backlogs, and support agile delivery.

You will partner with Product Owners to write epics and stories, maintain artifacts in Jira/Confluence, participate in sprint planning, and help ensure governance, compliance, and

Qualificações

• 6+ years of experience in Business Analysis, Product Management, or related roles.
• Experience in Agile environments and using Jira and Confluence.
• Strong analytical, communication, and stakeholder management skills.
• Experience translating business needs into functional requirements and user stories.
• Exposure to digital marketing, analytics, or MarTech platforms preferred.
• Experience in Pharma, Healthcare, Consumer, or regulated industries preferred.

Responsabilidades

• Gather, analyze, and document business and functional requirements.
• Partner with Product Owners to define epics, user stories, and acceptance criteria.
• Maintain product artifacts and functional documentation using Jira and Confluence.
• Participate in backlog refinement, sprint planning, and prioritization sessions.
• Analyze business processes to identify gaps, dependencies, risks, and improvement opportunities.
• Support implementation teams during solution development, QA, testing, and rollout phases.
• Provide analytical insights on KPIs, reporting, segmentation, and business performance.
• Collaborate with business and technology stakeholders to ensure delivery, governance, and compliance.

Conhecimentos

Business Analysis

Product Management

Agile

Stakeholder Management

Jira

Confluence

Analytical Thinking

Digital Marketing

Formação académica

Bachelor's degree / MBA

Ferramentas

Jira

Confluence

Descrição da oferta de emprego

Job Description Summary

The Manager, Business Analyst is responsible for translating business needs into scalable product and technology solutions that support marketing transformation initiatives. This role collaborates closely with business, product, marketing operations, and technology teams to define requirements, manage product backlogs, and support the agile delivery of digital and analytics capabilities.
The role partners with Product Owners and cross-functional stakeholders to ensure solutions align with business objectives, user needs, and enterprise standards while enabling efficient and high-quality product delivery.

Job Description

Manager, Business Analysis, MarTech Product Management

Location – Hyderabad #LI Hybrid

Major accountabilities:

• Gather, analyze, and document business and functional requirements.
• Partner with Product Owners to define epics, user stories, and acceptance criteria.
• Maintain product artifacts and functional documentation using Jira and Confluence.
• Participate in backlog refinement, sprint planning, and prioritization sessions.
• Analyze business processes to identify gaps, dependencies, risks, and improvement opportunities.
• Support implementation teams during solution development, QA, testing, and rollout phases.
• Provide analytical insights on KPIs, reporting, segmentation, and business performance.
• Collaborate with business and technology stakeholders to ensure effective delivery, governance, compliance, standardization, and act as a proxy Product Owner when needed.

Educational Requirement:

Bachelor’s degree in business, Technology, Engineering, Analytics, or a related field required or MBA or master’s degree preferred.

Minimum Experience:

• 6+ years of experience in Business Analysis, Product Management, or related roles
• Experience working in Agile environments and using tools such as Jira and Confluence
• Strong analytical, communication, and stakeholder management skills
• Proven experience translating business needs into functional requirements and user stories
• Exposure to digital marketing, analytics, or MarTech platforms preferred
• Experience in Pharma, Healthcare, Consumer, or other regulated industries preferred

Skills Desired

Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Waterfall Model