Brand Manager - Social Media & Digital Content

Olivaclinics; Telangana; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Olivaclinics is looking for a Brand Manager - Social Media & Digital Content based in Telangana, India. The role involves evolving the brand voice across major social media platforms, driving high-quality storytelling, and building a credible narrative around the brand. The ideal candidate will have 4 to 6 years of experience in digital branding, a strong grasp of social media trends, and proven skills in content creation and influencer marketing. The position is full-time and offers a chance to shape brand perception and engagement.

Qualifications

• 4 to 6 years of experience in digital brand/content roles.
• Strong understanding of social media behaviour, algorithms & trends.
• Proven ability to create content that performs + builds brand equity.

Responsibilities

• Own and evolve the brand voice across Instagram, YouTube, and LinkedIn.
• Drive consistent, high-quality storytelling aligned with brand philosophy.
• Build a doctor-led, credibility-first narrative.
• Develop monthly content calendars across formats.
• Monitor conversations, reviews, and sentiment.

Skills

Social media behaviour

Content creation

Influencer marketing

Campaign execution

Brand strategy

Job description

Brand Manager - Social Media & Digital Content

5 - 6

Corporate Office

Full-Time

Role & responsibilities

1. Digital Brand Building

• Own and evolve the brand voice across Instagram, YouTube, and LinkedIn
• Drive consistent, high-quality storytelling aligned with brand philosophy
• Build a doctor-led, credibility-first narrative (not trend-chasing)
• Develop monthly content calendars across formats (Reels, Carousels, Statics, Shorts)
• Translate insights into high-performing, social-first content
• Work closely with doctors, designers, and video teams to ship fast, sharp content
• Conceptualize and execute full-funnel campaigns (launches, seasonal, cultural moments)
• Build platform-native ideas not repurposed ads
• Balance brand building + performance thinking
• Identify and onboard right-fit creators (premium, credible, non-massy)
• Build long-term partnerships, not one-off barter deals
• Ensure brand consistency across influencer content

5. Reputation & Community Management

• Strengthen digital trust and brand perception
• Monitor conversations, reviews, and sentiment
• Drive meaningful engagement, not vanity metrics

Preferred candidate profile

4 to 6 years of experience in digital brand/content roles

• Strong understanding of social media behaviour, algorithms & trends
• Proven ability to create content that performs + builds brand equity
• Experience in influencer marketing and campaign execution
• Ability to think creative + strategic + commercial