Sales Manager

MALABAR GOLD & DIAMONDS; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

MALABAR GOLD & DIAMONDS is seeking a Store Manager for its Delhi store to drive performance, achieve targets, and ensure omni-channel readiness. You will assist the Store Head in planning annual targets and budgets, supervise the sales team, manage stock and visual merchandising, and uphold store standards and legal compliance.

You will also lead customer engagements, supervision of daily operations, develop business and marketing initiatives, and ensure a secure, efficient store environment.

Job description

Primary Responsibilities :-

Store Performance:

• Support the Store Head in planning the annual store target and annual sales budget for the store; Monitor adherence to the same by planning and executing all sales activities.
• Drive sales to achieve the Return on Capital Employed (ROCE) of the Store.
• Execute scheme and advance activities to adhere to guidelines designed by the retail leadership and assist in recommending initiatives for the promotion of the same.
• Store Champion for all Omni-Channel activities and leads online order management activities to enable omni-channel readiness and conducts activities assigned by the Store Head for the overall readiness of the store to fulfil the omni-channel orders.
• Ensure the standards of the store visual merchandising for the attractive showcase of products at the appropriate counter.
• Maintain the stability and reputation of the store by complying with legal requirements.

Sales & Customer

• Cater to customer requirements as per their need, by showcasing products to make the sale in order to achieve store and exhibition target.
• Supervise the sales team for daily store operations and ensure productivity and recommend solutions to enhance stores profit.
• Close deals, handle queries and complaints of the customer and address them with the right solution.
• Lead business development initiatives for the store and enhance footfall and sales generated from increased leads.

Stock Management

• Monitor the inventory for the store (including stock levels, daily stock tallying, quality, display, etc.); Manage timely placement and receipt of stock, customer and repair orders in order to reduce disruption to store business.
• Review order placement and order receipt (stock, customer, repair orders) to prevent any mistakes and spot any issues.
• Support the Store Leadership in managing the inventory for the exhibition in order to have sufficient stock to achieve the desired target.
• Facilitate weighing of stock on a periodic basis, report it to accounts department and management for recording purpose.
• Assist Showroom Heads / Dy: showroom Heads in deciding the products to be purchased / ordered, about shortage / excess of any designs, fast moving items etc.
• Clear dead stocks in consultation with Showroom Heads / Dy: showroom Heads and sales executives of each section.

Sales Support

• Spearhead new product introduction as per the store needs and continuously provide feedback to merchandising teams on product performance.
• Finalize the assortment mix in the store based on the criteria defined by the Head – Merchandising, to maintain the appropriate amount of stock in the store.
• Analyse, monitor and create reports regarding sales performance pre, post and during exhibition for data driven decision making.
• Follow the workflow as stated by the merchandising and SCM teams to identify aged/dead stock; and track its physical movement from own store to another and vice versa.
• Implement customer interaction and experience guidelines as set by the retail leadership in order to build relationships and leverage the same to generate leads for the store.
• Drive activities for the collection of customer data (pre purchase) in the store so that the business can accurately analyze the data in order to make more informed business decisions.
• Supervise the billing and issue of old gold bars to the SCM, as per the processes defined by the SCM team to minimize business disruption.
• Keep a check on old gold yield and monitor the profitability from the same.
• Assist in specific store opening and closing protocols (such as daily stock tally, stock entry and movement of stock) in order to maintain store safety and security.

Employee Management

• Motivate sales staff to deliver excellent customer service, improve their efficiency, and meet sales targets.
• Communicate job expectations to the team; plan, monitor, appraise and review job contributions in a regular manner.
• Confer with team members to discuss issues, coordinate activities or resolve problems to facilitate execution excellence.
• Take overall responsibility for the training need analysis and completion of mandatory training programs/certifications (product training/policy training) for self & team.
• Monitor team performance on a continuous basis to identify and develop high performers so as to motivate them, and coach low performers.
• Contribute towards development of talent for the department by providing direct reports with adequate exposure and growth opportunities.
• Evaluate the employee performance and counsel/replace sales staff who are unreliable, failing to perform, or otherwise not complying with company policies and procedures.

Marketing

• Keep abreast of new trends/ products available in the market, making charges & stone charges and report on customer needs to Superiors.
• Allot Sales team for BTL activities.