Manager - Brand & Creative Marketing

Abhay Ispat; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Abhay Ispat is seeking a creative, strategic marketing professional to translate business objectives into innovative campaigns and brand initiatives. The role collaborates closely with the Head Brand & Communications to drive customer engagement, product storytelling and market intelligence across events, digital platforms and content formats.

The candidate will lead concepts for exhibitions, campaigns and thought leadership, while coordinating with internal teams and external partners to ensure

Qualifications

• Experience in building brand campaigns and activation initiatives.
• Proven ability to translate business goals into creative marketing programs.
• Strong storytelling skills across product, content and customer journeys.

Responsibilities

• Develop brand, creative and campaign concepts for products and launches.
• Create customer campaigns, dealer and partner programmes, and brand activations.
• Collaborate with Sales, Product and Digital teams to convert technical info into engaging stories.

Skills

Brand marketing

Campaign development

Creative direction

Content storytelling

Customer engagement

Digital marketing

Event management

Market research

Job description

Job Purpose:

We are looking for a creative, strategic and execution-oriented marketing professional who can convert business objectives into innovative campaigns, brand initiatives and customer engagement programmes.

The role will work closely with the Head Brand & Communications and take ideas from:

Research Concept Creative Direction Activation Execution

Key Responsibilities

1. Brand, Creative & Campaign Development

• Generate innovative marketing and brand-building ideas.
• Develop campaign concepts, themes, messaging and creative direction.
• Create campaigns for products, launches, brand awareness and customer engagement.
• Build initiatives that improve brand visibility, recall and differentiation.

2. Customer Engagement & Brand Activation

• Develop innovative engagement initiatives for dealers, fabricators, OEMs, architects, consultants and contractors.
• Create customer campaigns, dealer programmes, product experiences and brand activations.
• Identify opportunities to strengthen customer relationships and brand presence.

3. Product, Content & Storytelling

• Work with Sales and Product teams to understand products and applications.
• Convert technical information into simple and engaging stories.
• Develop concepts for product stories, case studies, customer stories, videos, presentations and other content.
• Provide creative direction to designers, agencies and content partners.

4. Market & Competitor Intelligence

• Track competitor campaigns, positioning and communication.
• Monitor industry and customer trends.
• Identify market gaps, new opportunities and emerging marketing formats.
• Share relevant insights and recommendations with the Head Brand & Communications.

5. Events, Exhibitions & Experiences

• Develop concepts for exhibitions, customer meets, dealer meets and industry events.
• Create engaging themes and customer experiences.
• Plan pre-event, on-ground and post-event communication.
• Coordinate with internal teams, agencies and vendors for execution.

6. Digital & Thought Leadership

• Develop creative themes and campaign ideas for LinkedIn, website, email, WhatsApp and other relevant platforms.
• Identify opportunities for innovative digital engagement.
• Develop ideas for industry articles, knowledge content and thought-leadership initiatives.

Note: SEO, performance marketing, analytics, daily social media management and lead generation will remain with the respective Digital Marketing team.

7. Cross-Functional Execution

• Work closely with Sales, Product, Operations, Digital Marketing and other internal teams.
• Convert business priorities into actionable marketing initiatives.
• Coordinate with agencies and external partners.
• Ensure timely and effective execution of approved initiatives.

Role Boundaries

The Head Brand & Communications will own the overall brand and marketing strategy, direction, budgets, GTM and performance.

The Manager – Brand & Creative Marketing will focus on:

Ideas Concepts Creative Direction Brand Activation Execution

The role will not primarily focus on routine SEO, performance advertising, analytics, daily social media management or lead generation.