Manager Area Sales - Mehsana

Vasant Masala; Mahesana; On-site; INR 450,000 - 750,000; Full time

Job summary

Vasant Masala is seeking a dynamic Sales & Business Development professional to drive territory sales, manage distributors, and expand market coverage across urban, semi-urban, and rural areas. The role demands leadership of Sales Officers and strong collaboration with Supply Chain and Marketing.

You will oversee forecasting, reporting, and execution of trade schemes and promotional activities, with extensive travel across the territory to meet distributors and customers.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Develop and execute territory sales plans aligned with company objectives.
• Increase product availability, visibility, and market penetration.
• Drive primary and secondary sales across assigned territories.
• Identify new business opportunities, distributors, and key retail accounts.
• Expand market coverage in urban, semi-urban, and rural areas.
• Appoint, develop, and monitor distributors.
• Ensure distributor profitability and healthy inventory levels.
• Monitor distributor investments, stock rotation, and payment collections.
• Conduct regular business reviews with distributors.
• Resolve distributor grievances and operational issues promptly.
• Lead, motivate, and coach Sales Officers and Sales Executives.
• Conduct joint market visits and provide on-the-job coaching.
• Set KPIs and monitor team productivity.
• Review daily sales reports and market activities.
• Conduct performance evaluations and recommend training requirements.
• Increase retail coverage and numeric distribution.
• Identify potential wholesalers, retailers, and institutional customers.
• Ensure proper implementation of trade schemes and promotional activities.
• Execute product launches and visibility campaigns.
• Build strong relationships with retailers and key customers.
• Prepare sales forecasts and territory plans.
• Monitor sales trends and competitor activities.
• Ensure timely reporting through CRM/SFA applications.
• Coordinate with Supply Chain for product availability.
• Work closely with Marketing for promotional campaigns.
• Submit Daily Sales Reports (DSR), Weekly Reports, and Monthly Business Reviews.
• Maintain accurate sales records and customer databases.
• Ensure adherence to company sales policies and pricing guidelines.
• Follow company SOPs, FSSAI, and quality compliance requirements.
• Monitor competitor pricing, promotions, and new product launches.
• Share market insights and customer feedback with management.
• Identify changing consumer trends and business opportunities.
• Extensive travel within the assigned territory.
• Regular market visits and distributor meetings.
• Participation in sales conferences, product launches, and business reviews.

Tools

CRM/SFA

Job description

Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets.
• Develop and execute territory sales plans aligned with company objectives.
• Increase product availability, visibility, and market penetration.
• Drive primary and secondary sales across assigned territories.
• Identify new business opportunities, distributors, and key retail accounts.
• Expand market coverage in urban, semi-urban, and rural areas.

Distributor Management

• Appoint, develop, and monitor distributors.
• Ensure distributor profitability and healthy inventory levels.
• Monitor distributor investments, stock rotation, and payment collections.
• Conduct regular business reviews with distributors.
• Resolve distributor grievances and operational issues promptly.

Team Management

• Lead, motivate, and coach Sales Officers and Sales Executives.
• Conduct joint market visits and provide on-the-job coaching.
• Set KPIs and monitor team productivity.
• Review daily sales reports and market activities.
• Conduct performance evaluations and recommend training requirements.

Market Development

• Increase retail coverage and numeric distribution.
• Identify potential wholesalers, retailers, and institutional customers.
• Ensure proper implementation of trade schemes and promotional activities.
• Execute product launches and visibility campaigns.
• Build strong relationships with retailers and key customers.

Sales Operations

• Prepare sales forecasts and territory plans.
• Monitor sales trends and competitor activities.
• Ensure timely reporting through CRM/SFA applications.
• Coordinate with Supply Chain for product availability.
• Work closely with Marketing for promotional campaigns.

Reporting & Compliance

• Submit Daily Sales Reports (DSR), Weekly Reports, and Monthly Business Reviews.
• Maintain accurate sales records and customer databases.
• Ensure adherence to company sales policies and pricing guidelines.
• Follow company SOPs, FSSAI, and quality compliance requirements.

Market Intelligence

• Monitor competitor pricing, promotions, and new product launches.
• Share market insights and customer feedback with management.
• Identify changing consumer trends and business opportunities.

Travel Requirement

• Extensive travel within the assigned territory.
• Regular market visits and distributor meetings.
• Participation in sales conferences, product launches, and business reviews.