Looking For Field Sales Officer

Tfarm Pvt. Ltd.; Khordha; On-site; INR 80,000 - 250,000; Full time

Benefits offered by this job

Travelling Allowance (TA)

Allowance

Food/Meals

Benefits as per policy

Job summary

Tfarm Pvt. Ltd. in Bhubaneswar, Odisha is hiring Field Sales Officers to expand our FMCG distribution. You will drive product sales, develop retail and distribution channels, and maintain retailer relationships while meeting sales targets.

Ideal candidates have strong communication and negotiation skills, with practical field sales knowledge and willingness to travel within assigned areas.

Qualifications

• Educational qualification minimum 12th pass.
• diploma/graduation or higher may apply and could be advantageous.
• Minimum 1 year of experience in field FMCG/retail sales.

Responsibilities

• Sales & Business Development: identify opportunities, promote FMCG products, achieve targets.
• Retail & Distribution Management: manage retailers, distributors, ensure availability.
• Market Development & Customer Acquisition: conduct market visits, build customer base.
• Order Generation & Sales Coordination: process orders, follow up, coordinate internally.
• Customer Relationship Management: maintain relationships, handle queries and complaints.
• Reporting & Performance Monitoring: daily/weekly reports and sales reviews.

Skills

Retail Sales

Field Sales

Lead Generation

Sales Lead Generation

Channel Sales

Business Development

Marketing

Communication

Negotiation Skills

Selling & Convincing Skills

Interpersonal & Communication Skills

Customer Relationship Management

Market Development

Sales Planning & Target Achievement

Time Management

Basic Reporting & Documentation

Education

12th Pass

Diploma/Graduation/Higher qualification may apply

Job description

Employment Type

Full-Time

About the Position

We are looking for enthusiastic, energetic, and result-oriented Field Sales Officers to strengthen our FMCG sales and distribution network in Bhubaneswar and surrounding markets. The selected candidates will be responsible for driving product sales, developing retail and distribution channels, generating new business opportunities, maintaining relationships with retailers and distributors, and achieving assigned sales targets. The ideal candidate should possess strong communication, negotiation, interpersonal, and customer relationship management skills, along with practical knowledge of field sales operations.

Key Responsibilities

1. Sales & Business Development Identify and develop new business opportunities in assigned territories. Promote and sell FMCG products to retailers, wholesalers, distributors, and potential customers. Achieve daily, weekly, and monthly sales targets. Generate sales leads and convert prospective customers into active buyers. Expand product availability and market penetration across assigned locations. Implement sales strategies to improve revenue and business growth.
2. Retail & Distribution Management Develop and maintain strong business relationships with retailers, dealers, and distributors. Visit retail outlets and potential customers regularly. Identify opportunities to appoint new retailers and distribution partners. Ensure adequate product availability and proper product placement at retail outlets. Coordinate with distributors regarding stock availability, order fulfilment, and market requirements. Support product visibility and promotional activities in assigned territories.
3. Market Development & Customer Acquisition Conduct regular market visits to identify prospective customers and business opportunities. Build and maintain a database of potential retailers and customers. Identify new geographical markets and sales expansion opportunities. Monitor competitor activities, product pricing, promotional schemes, and market trends. Develop effective customer acquisition and retention strategies. Increase the active customer base through continuous market engagement.
4. Order Generation & Sales Coordination Collect purchase orders from retailers and customers. Coordinate with the concerned team for order processing and timely delivery. Follow up on pending orders and customer requirements. Maintain accurate sales records and order details. Coordinate with internal departments to resolve sales-related issues. Support payment follow-ups and outstanding collection activities, as assigned.
5. Customer Relationship Management Establish and maintain positive relationships with existing and prospective customers. Understand customer requirements and recommend suitable products. Address customer queries, complaints, and product-related concerns. Ensure customer satisfaction through regular follow-ups. Develop long-term business relationships to increase repeat orders.
6. Reporting & Performance Monitoring Prepare and submit daily sales reports and market visit reports. Maintain records of customer visits, leads, orders, and sales achievements. Monitor individual sales performance against assigned targets. Provide regular updates regarding market conditions and business opportunities. Participate in sales meetings, reviews, and training programmes.

Eligibility Criteria

• Educational Qualification Minimum 12th Pass.
• Candidates with a Diploma, Graduation, or higher qualification may also apply.
• Experience Minimum 1 year of experience in field sales, FMCG sales, retail sales, direct sales, or related business development activities.
• Experience in retailer acquisition, distributor handling, and local market development will be an advantage.

Required Skills

• Retail Sales
• Field Sales & Direct Sales
• Lead Generation
• Sales Lead Generation
• Channel Sales
• Business Development
• Marketing
• Communication
• Negotiation Skills
• Selling & Convincing Skills
• Interpersonal & Communication Skills
• Customer Relationship Management
• Market Development
• Sales Planning & Target Achievement
• Time Management
• Basic Reporting & Documentation

Preferred Candidate Profile

• Energetic and self‑motivated with a strong sales‑oriented mindset.
• Good knowledge of the Bhubaneswar retail market and surrounding areas.
• Ability to identify potential customers and convert business opportunities.
• Strong communication, presentation, and negotiation abilities.
• Willingness to travel extensively within assigned territories.
• Ability to work independently and achieve assigned targets.
• Good relationship‑building and problem‑solving skills.
• Prior experience in FMCG distribution or retail channel sales will be preferred.
• A two‑wheeler and valid driving licence will be advantageous for field mobility.

Key Performance Indicators (KPIs)

1. Performance may be evaluated based on:
2. Achievement of monthly sales targets.
3. Number of new retailers and customers acquired.
4. Number of productive market visits.
5. Sales order generation and conversion rate.
6. Growth in active retail outlets.
7. Customer retention and repeat orders.
8. Assigned territory sales growth.
9. Timely submission of sales reports.
10. Market coverage and distribution expansion.
11. Customer relationship management and service quality.

Salary & Benefits

Annual CTC: 80,000 - 2,50,000, depending on qualifications, experience, and suitability.

• Travelling Allowance (TA)
• Allowance.
• Food/Meals.
• Benefits will be provided as per company policy and applicable eligibility criteria.

Working Conditions

• Employment Type: Full-Time.
• Job Location: Bhubaneswar, Odisha.
• Work Arrangement: Office‑based reporting with regular field visits. Candidates must be comfortable visiting retail outlets, distributors, and prospective customers.
• Working hours and weekly offs will be communicated during the selection process.

Selection Process

Shortlisted candidates may be invited for a face‑to‑face interview to assess their sales experience, communication skills, market knowledge, and suitability for the position.

Interview Venue: 2nd Floor, MIG-10, Near DN Regalia, Patrapada, Kalingavihar, Bhubaneswar, Odisha.