Location Sales Manager

Aurigans India; Danapur, New Delhi; On-site; INR 1,200,000 - 1,900,000; Full time

Job summary

Aurigans India is seeking an experienced Regional Operations Manager to oversee multiple chocolate and confectionery retail outlets from the Head Office. The role emphasizes sales growth, operational efficiency, team leadership, and exceptional customer experience across locations.

Travel to various store sites is frequent, and the ideal candidate will have 5–8 years in retail operations, plus MBA in Retail/Operations/Marketing.

Qualifications

• Graduate in any discipline; MBA in Retail/Operations/Marketing preferred.
• 5-8 years of experience in retail operations.
• Experience managing multiple retail outlets.
• Willingness to travel regularly.

Responsibilities

• Oversee day-to-day operations of multiple retail outlets from Head Office.
• Drive sales growth and hit monthly/quarterly targets.
• Lead store managers, supervisors and sales staff.
• Manage product knowledge, assortment, merchandising and stock.
• Share regular sales and operations reports; analyze performance.
• Ensure SOP compliance and store presentation.

Skills

Multi-location retail management

Sales target achievement

Team leadership and motivation

Chocolate & confectionery product know

Retail merchandising

Inventory and stock management

Customer relationship management

Analytical and problem-solving skills

Communication and negotiation

Education

MBA in Retail/Operations/Marketing

Bachelor's degree

Job description

Job Description Operations Manager

Department: Operations – Retail Confectionery
Location: Head Office (HO)
Travel: Frequent travel to different store locations
Industry: Chocolate, Confectionery & Retail

About the Role

We are looking for an experienced and result-oriented Regional Operations Manager to oversee and manage multiple chocolate and confectionery retail outlets from the Head Office.

The candidate will be responsible for driving sales, ensuring operational efficiency, managing store teams, motivating employees, improving customer experience and achieving business targets across all locations.

Key Responsibilities

1. Multi-Location Operations Management

• Oversee day-to-day operations of multiple retail outlets from Head Office.
• Conduct regular store visits to monitor operational standards and performance.
• Ensure consistency in store presentation, product display and customer service.
• Monitor stock availability, inventory movement, wastage and expiry management.
• Ensure compliance with company SOPs and operational guidelines.

2. Sales & Business Development

• Drive sales growth and achieve monthly and quarterly business targets.
• Develop strategies to increase chocolate and confectionery sales.
• Identify opportunities for upselling, cross-selling and repeat customer engagement.
• Monitor store-wise sales performance and prepare improvement plans.
• Introduce promotional activities and festive sales campaigns.

3. Team Management & Motivation

• Lead, manage and motivate store managers, supervisors and sales associates.
• Conduct regular team meetings and performance reviews.
• Set individual and store-wise targets and ensure accountability.
• Identify training requirements and improve product knowledge among staff.
• Build a positive, performance-driven and customer-focused team culture.
• Support hiring, onboarding and retention of store employees in coordination with HR.

4. Chocolate & Confectionery Product Management

• Ensure strong product knowledge across all store teams.
• Monitor product assortment, merchandising and visual displays.
• Ensure proper storage and handling of chocolates and confectionery products.
• Monitor shelf life, product quality, expiry and stock rotation.
• Coordinate with procurement and warehouse teams for timely replenishment.

5. Reporting & Performance Monitoring

• Share daily, weekly and monthly sales and operational reports with management.
• Analyse location-wise revenue, profitability and productivity.
• Identify underperforming outlets and implement corrective action plans.
• Monitor staff productivity, attendance and customer feedback.

Required Experience & Qualifications

• Graduate in any discipline; MBA in Retail/Operations/Marketing preferred.
• 5-8 years of experience in retail operations, preferably in chocolates, confectionery, premium food retail.
• Prior experience managing multiple retail outlets and distributed teams.
• Strong understanding of retail sales, merchandising, inventory and customer engagement.
• Experience in team leadership, motivation and performance management.
• Willingness to travel regularly to different store locations.

Key Skills

• Multi-location retail management
• Sales target achievement
• Team leadership and motivation
• Chocolate & confectionery product knowledge
• Retail merchandising
• Inventory and stock management
• Customer relationship management
• Analytical and problem-solving skills
• Communication and negotiation

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.
• Growth in store-wise revenue and profitability.
• Improvement in average bill value and customer conversion.
• Reduction in inventory wastage and product expiry.
• Store audit and operational compliance scores.
• Employee productivity, retention and team performance.
• Improvement in underperforming store performance.

Reporting To: Head of Operations / Business Head