Operations Manager Confectionery

Aditya Group India; West Bengal; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Aditya Group India seeks a results-driven Operations Manager for the confectionery/FMCG sector. You will lead end-to-end business operations, drive GT/MT strategies, manage distributors, and optimize sales channels and inventory to fuel growth.

You will coordinate with production, procurement, and logistics to ensure product availability, monitor KPIs, and expand market reach across retailers and key accounts.

Qualifications

• Graduate or postgraduate degree in Business Administration, Sales, Marketing, or Operations.
• 5–8 years of relevant experience in confectionery, packaged foods, or FMCG industry.
• Strong working knowledge of General Trade (GT) and Modern Trade (MT) distribution channels.
• Proven experience in distributor appointment, channel management, territory expansion, and sales operations.
• Understanding of FMCG supply chain, inventory management, warehousing, and logistics.
• Strong analytical, negotiation, communication, and team leadership skills.
• Proficiency in MS Excel, MIS reporting, and sales or ERP software.
• Ability to work with sales, production, supply chain, finance, and marketing teams to achieve business targets.

Responsibilities

• Oversee day-to-day operations across sales, distribution, supply chain, and channel management to ensure smooth business functioning.
• Develop and execute strategies for General Trade and Modern Trade, ensuring market penetration, sales growth, product visibility, and channel expansion.
• Appoint and manage distributors, stockists, and channel partners while ensuring effective territory coverage and strong trade relationships.
• Drive sales targets, revenue growth, market share, and product availability across assigned markets and distribution channels.
• Coordinate with production, procurement, warehouse, and logistics teams to ensure timely product availability, optimum inventory levels, and efficient order fulfilment.
• Identify new business opportunities, expand distribution networks, and strengthen relationships with retailers, wholesalers, supermarkets, and key accounts.
• Manage relationships with supermarket chains, organised retail outlets, and institutional buyers, including commercial negotiations, product listings, promotional schemes, and visibility initiatives.
• Plan and monitor trade offers, discounts, merchandising activities, and promotional campaigns to improve sales performance.
• Prepare and analyse sales reports, stock statements, distributor performance, market coverage, and operational KPIs for management review.
• Monitor batch movement, expiry dates, product freshness, returns, and stock rotation, ensuring minimal wastage and product losses.
• Lead, supervise, and motivate sales and operations teams to achieve business objectives and maintain operational discipline.
• Monitor operating expenses, trade margins, distribution costs, and overall business profitability.

Skills

GT knowledge

MT knowledge

Distributor management

Channel development

Sales ops

Excel / MIS

Negotiation

Team leadership

Education

MBA/PGDM in Business

Tools

ERP software

MS Excel advanced

Job description

We are looking for a result-oriented Operations Manager with strong experience in the confectionery or FMCG industry and a thorough understanding of General Trade (GT) and Modern Trade (MT). The candidate will be responsible for managing end-to-end business operations, sales distribution, channel development, distributor management, inventory planning, and operational efficiency to drive business growth and profitability.

Key Responsibilities

• Business Operations: Oversee day-to-day operations across sales, distribution, supply chain, and channel management to ensure smooth business functioning.
• GT & MT Trade Management: Develop and execute strategies for General Trade and Modern Trade, ensuring market penetration, sales growth, product visibility, and channel expansion.
• Distributor & Dealer Management: Appoint and manage distributors, stockists, and channel partners while ensuring effective territory coverage and strong trade relationships.
• Sales & Business Development: Drive sales targets, revenue growth, market share, and product availability across assigned markets and distribution channels.
• Supply Chain & Inventory: Coordinate with production, procurement, warehouse, and logistics teams to ensure timely product availability, optimum inventory levels, and efficient order fulfilment.
• Market Expansion: Identify new business opportunities, expand distribution networks, and strengthen relationships with retailers, wholesalers, supermarkets, and key accounts.
• Modern Trade & Key Accounts: Manage relationships with supermarket chains, organised retail outlets, and institutional buyers, including commercial negotiations, product listings, promotional schemes, and visibility initiatives.
• Trade Schemes & Promotions: Plan and monitor trade offers, discounts, merchandising activities, and promotional campaigns to improve sales performance.
• MIS & Performance Monitoring: Prepare and analyse sales reports, stock statements, distributor performance, market coverage, and operational KPIs for management review.
• Product Quality & Shelf-Life Management: Monitor batch movement, expiry dates, product freshness, returns, and stock rotation, ensuring minimal wastage and product losses.
• Team Management: Lead, supervise, and motivate sales and operations teams to achieve business objectives and maintain operational discipline.
• Cost & Profitability Control: Monitor operating expenses, trade margins, distribution costs, and overall business profitability.

Required Skills & Qualifications

• Graduate or postgraduate degree in Business Administration, Sales, Marketing, or Operations.
• 5–8 years of relevant experience in the confectionery, packaged foods, or FMCG industry.
• Strong working knowledge of General Trade (GT) and Modern Trade (MT) distribution channels.
• Proven experience in distributor appointment, channel management, territory expansion, and sales operations.
• Understanding of FMCG supply chain, inventory management, warehousing, and logistics.
• Strong analytical, negotiation, communication, and team leadership skills.
• Proficiency in MS Excel, MIS reporting, and sales or ERP software.
• Ability to work with sales, production, supply chain, finance, and marketing teams to achieve business targets.