Lead - Marketplace

Lenskart; Gurugram District; On-site; INR 3,000,000 - 5,500,000; Full time

Job summary

Lenskart in India seeks a Lead - Marketplace who can build, grow, and scale a category while standing tall as the face of marketing across channels.

You will own brand positioning, drive category growth from awareness to retention, lead integrated campaigns, guide content, packaging, and retail storytelling while leading cross-functional teams to deliver business impact.

Qualifications

• 8 to 12+ years of brand and marketing leadership experience.
• Experience in consumer brands, health, lifestyle, FMCG, or D2C preferred.
• Proven track record of growing a category or brand at scale.

Responsibilities

• Own brand positioning, architecture, tone of voice, and long-term brand equity.
• Define and drive brand strategy aligned with business and category growth goals.
• Be custodian of brand consistency across all consumer touchpoints.
• Act as the confident face of marketing internally and externally.
• Own category growth strategy across awareness, consideration, conversion, and retention.
• Work with business, product, and sales teams to drive topline growth.
• Use consumer insights, data, and market trends to unlock growth opportunities.
• Balance brand building with performance and revenue outcomes.
• Lead integrated marketing planning across digital, offline, retail, partnerships, and media.
• Own campaign ideation, execution, and performance tracking.
• Drive efficiency and effectiveness of marketing spends.
• Ensure marketing supports both short-term sales and long-term brand health.
• Set content and storytelling direction for the brand.
• Oversee social media strategy, growth, and engagement.
• Guide copywriting across campaigns, packaging, digital assets, and retail.
• Ensure content is insight-led, differentiated, and conversion-focused.
• Own packaging strategy and execution for lenses and related products.
• Ensure packaging drives shelf impact, clarity, and premium brand perception.
• Work with design, product, and regulatory teams to deliver best-in-class packaging.
• Bring strong VM sensibility across stores, kiosks, and retail formats.
• Own in-store communication, displays, and brand visibility.
• Ensure consistent brand storytelling from online to offline.
• Build, mentor, and lead high-performing brand and marketing teams.
• Collaborate cross-functionally with business, product, retail, and supply teams.
• Present marketing strategy and performance confidently to leadership.

Skills

Brand strategy

Growth mindset

Data-driven

Storytelling

Copywriting

Visual design sense

Job description

Lead - Marketplace

This role is for a brand leader who can build, grow, and scale a category while standing tall as the face of marketing.

Brand Leadership:

• Own the brand positioning, architecture, tone of voice, and long-term brand equity
• Define and drive brand strategy aligned with business and category growth goals
• Be the custodian of brand consistency across all consumer touchpoints
• Act as the confident face of marketing internally and externally

Category & Growth Ownership:

• Own category growth strategy across awareness, consideration, conversion, and retention
• Work closely with business, product, and sales teams to drive topline growth
• Use consumer insights, data, and market trends to unlock new growth opportunities
• Balance brand building with performance and revenue outcomes

Marketing Strategy & Execution:

• Lead integrated marketing planning across digital, offline, retail, partnerships, and media
• Own campaign ideation, execution, and performance tracking
• Drive efficiency and effectiveness of marketing spends
• Ensure marketing supports both short-term sales and long-term brand health

Content, Social & Copy:

• Set the content and storytelling direction for the brand
• Oversee social media strategy, growth, and engagement
• Guide copywriting across campaigns, packaging, digital assets, and retail
• Ensure content is insight-led, differentiated, and conversion-focused

Packaging & Visual Identity:

• Own packaging strategy and execution for lenses and related products
• Ensure packaging drives shelf impact, clarity, and premium brand perception
• Work with design, product, and regulatory teams to deliver best-in-class packaging

Visual Merchandising & Retail Sense:

• Bring strong VM sensibility across stores, kiosks, and retail formats
• Own in-store communication, displays, and brand visibility
• Ensure consistent brand storytelling from online to offline

Leadership & Collaboration:

• Build, mentor, and lead high-performing brand and marketing teams
• Collaborate cross-functionally with business, product, retail, and supply teams
• Present marketing strategy and performance confidently to leadership

What We Are Looking For:

• 8 to 12+ years of experience in brand and marketing leadership roles
• Experience in consumer brands, health, lifestyle, FMCG, or D2C preferred
• Proven track record of growing a category or brand at scale

Capabilities

• Strong brand strategist with business mindset
• Deep understanding of core marketing fundamentals, not just content or social
• Excellent command over storytelling, copy, and creative judgment
• Strong growth orientation with comfort in data and performance metrics
• Sharp visual sense across packaging, VM, and consumer touchpoints

Personality & Mindset

• Confident decision-maker who can own outcomes
• Can represent marketing with authority and clarity
• Consumer-obsessed, commercially sharp, and execution-focused
• Comfortable operating in fast-paced, high-growth environments