Brand Lead

Zoho; Thane; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Zoho is seeking a Brand Lead to own marketing for skincare and haircare categories in a growing D2C beauty company. You will shape brand strategy, drive consumer engagement, and lead category growth across online and offline channels.

You will collaborate with E-commerce, D2C, Offline Sales and other teams to hit revenue targets, build a high-performance brand team, and act as a thought partner for senior leadership. Experience in consumer insights, GTM and NPD is preferred.

Job description

Our client is a growing D2C beauty and personal care organisation with a portfolio spanning skincare and haircare.

We are looking for aBrand Leadfor a growingD2C beauty and personal care organisation.

Role

• This leadership role offers end-to-end ownership of marketing for assigned categories, shaping brand strategy, strengthening consumer engagement, and driving category growth.
• Lead the marketing strategy and execution for the Skincare and Haircare categories, with accountability for category growth and brand health.
• Collaborate with E-commerce, D2C, Offline Sales, and other channel teams to drive category revenue and achieve business targets.
• Build & Lead a High-Performance Brand Team
• Be a Thought Partner

What We’re Looking For

• Experience in brand or category marketing, preferably within Beauty, Personal Care, FMCG, or established consumer brands.
• A proven track record of building and scaling consumer brands or categories.
• Strong expertise in consumer insights, brand strategy, positioning, and communication development.
• Experience leading new product development (NPD), existing product development (EPD), innovation, and go-to-market (GTM) strategies.