Head - Brand Marketing - D2C

Kwan Ventures; Delhi; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

A leading luxury brand firm in Delhi is seeking a Head of Brand Marketing to build and scale their brand across luxury segments. You will define brand identity, lead impactful campaigns, and enhance consumer interactions. The ideal candidate has 8-12+ years of brand marketing experience in luxury or premium sectors and a strong capability in digital-first environments. This role demands a strategic mind and creativity to resonate with upscale consumers.

Qualifications

• 8–12+ years of experience in brand marketing across luxury and/or premium consumer brands.
• Proven track record of building and scaling brands in a D2C or digital-first environment.
• Strong aesthetic sensibility and deep understanding of consumer behavior across segments.

Responsibilities

• Define and evolve a distinctive brand identity across luxury and premium segments.
• Lead the development of high-impact, insight-led brand campaigns.
• Own the end-to-end brand experience website, packaging, communication, and retention.

Skills

Brand marketing expertise

Campaign development

Consumer behavior understanding

Leadership

Job description

We are looking for a Head of Brand Marketing to build and scale a category-defining brand across the luxury and premium segments in the D2C ecosystem.

This role is responsible for crafting a brand that is aspirational at the top and scalable across the premium segment, driving both desirability and growth. You will own the brand end-to-end strategy, storytelling, and execution ensuring a consistent, elevated experience across every consumer touchpoint.

Key Responsibilities

1. Brand Strategy & Positioning

• Define and evolve a distinctive brand identity across luxury and premium segments
• Build a tiered brand architecture that balances aspiration with scale
• Ensure consistency in voice, visual identity, and storytelling across all channels

2. Campaigns & Storytelling

• Lead the development of high-impact, insight-led brand campaigns
• Own seasonal launches, product drops, and marquee brand moments
• Partner with creative agencies and internal teams to deliver best‑class output

3. Content, Social & Community

• Build and scale a strong content engine across digital platforms
• Drive organic brand affinity, engagement, and community‑building
• Collaborate with creators, influencers, and tastemakers aligned with the brand

4. Consumer Experience & Touchpoints

• Own the end-to-end brand experience website, packaging, communication, and retention
• Elevate every consumer interaction to reflect a premium/luxury sensibility
• Work closely with product, design, and growth teams for cohesive storytelling
• Build and lead a high‑caliber brand and creative team
• Manage agencies, production partners, and freelancers
• Set a high bar for creativity, execution, and attention to detail

Ideal Candidate Profile

• 8–12+ years of experience in brand marketing across luxury and/or premium consumer brands
• Proven track record of building and scaling brands in a D2C or digital‑first environment
• Strong aesthetic sensibility and deep understanding of consumer behavior across segments
• Experience leading integrated campaigns, content, and brand strategy
• Ability to operate in high‑growth, founder‑led environments