Associate Director Marketing

Placewell Solutions; Mumbai; On-site; INR 3,000,000 - 7,000,000; Full time

Job summary

Placewell Solutions leads the marketing and growth agenda for its Dermatology portfolio, transforming it into consumer-first, digitally led brands across Skin Care and Hair Care. The role drives growth via consumer insights, digital marketing, social commerce, influencer ecosystems, D2C channels, and omnichannel levers, owning the P&L for the portfolio.

The candidate will shape brand identities, content ecosystems, and community-building across digital touchpoints, partnering with platform teams

Qualifications

• 12–15 years in Consumer Healthcare, Beauty & Personal Care, FMCG, D2C or digital-first brands.
• Proven success scaling brands through digital channels, marketplaces, and performance marketing.
• Experience with high-growth expert-led brands, beauty platforms, or dermatology-focused businesses is a plus.
• Proven experience managing P&L and delivering business growth outcomes.

Responsibilities

• Lead digital-first brand building across the dermatology portfolio and drive omnichannel growth.
• Own growth metrics, CAC, ROAS, conversions, retention, and LTV with cross-functional teams.
• Build and scale influencer, dermatologist, and expert advocacy ecosystems for awareness to retention.
• Leverage CRM and analytics to create personalized consumer journeys and retention programs.
• Develop content ecosystems and community-building programs to boost engagement and sales.

Skills

Digital marketing

D2C brands

Social commerce

Influencer marketing

CRM analytics

P&L ownership

Growth marketing

Omnichannel strategy

Job description

Role & responsibilities

Role Purpose

Lead the marketing and growth agenda for Company's Dermatology portfolio (45 brands), transforming it into a portfolio of consumer-first, digitally led brands across Skin Care and Hair Care.

Drive sustainable growth by leveraging consumer insights, digital marketing, social commerce, influencer ecosystems, D2C channels, marketplaces, and omnichannel growth levers. Own the P&L for the assigned portfolio and deliver business growth through a balanced focus on brand building, consumer engagement, and commercial performance.

Key Responsibilities

Digital-First Brand Building

• Drive the consumerization agenda through digital-first strategies across the consumer funnel, including awareness, acquisition, retention, and advocacy.
• Build science-led, consumer-centric brands that are culturally relevant and optimized for growth through digital engagement.
• Develop differentiated brand identities, content ecosystems, and community-building programs across digital touchpoints.

Social Commerce & Community Building

• Create advocacy-led growth models by leveraging user-generated content, creators, dermatologists, and subject matter experts.
• Build and scale engaged consumer communities focused on skin and hair concerns through educational content and social engagement.
• Drive social commerce initiatives that enhance consumer engagement, conversion, and loyalty.

Performance & Growth Marketing

• Own key growth metrics, including traffic, customer acquisition cost (CAC), ROAS, conversion rates, retention, and customer lifetime value (LTV).
• Partner with growth, media, and ecommerce teams to scale performance marketing across Meta, Google, YouTube, marketplaces, and emerging digital platforms.
• Establish data-driven experimentation and optimization frameworks to improve acquisition, conversion, and retention.
• Drive portfolio growth in partnership with platform teams across eCommerce, qCommerce, and beauty-focused marketplaces.

Influencer & Expert Advocacy Ecosystem

• Build and manage a strong ecosystem of influencers, creators, dermatologists, and healthcare experts.
• Lead integrated advocacy programs across awareness, consideration, conversion, and retention objectives.
• Establish robust measurement frameworks to evaluate influencer ROI and business impact

Consumer Data, CRM & Analytics

• Leverage first-party consumer data, CRM platforms, and analytics to generate insights and deliver personalized consumer journeys.
• Drive retention, loyalty, subscription, and lifecycle marketing initiatives to maximize consumer value and engagement.

• Champion a test-and-learn culture to continuously improve consumer experience and marketing effectiveness.

Preferred candidate profile

12- 15 years of experience in Consumer Healthcare, Beauty & Personal Care, FMCG, D2C, or digital-first consumer brands

Demonstrated success in scaling brands through digital channels, marketplaces, ecommerce, and performance marketing.

Experience working with high-growth expert-led brands, beauty platforms, consumer healthcare, or dermatology-focused businesses will be an advantage.

Proven experience managing P&L and delivering business growth outcomes.

Critical Competencies

• Deep understanding of digital-first brand building, D2C business models, and omnichannel consumer engagement.
• Strong commercial acumen with experience owning and driving portfolio P&L performance.
• Highly collaborative, with the ability to work seamlessly across prescription, consumer, digital, sales, medical, and platform teams.
• Strong ownership mindset with the ability to operate in a fast-paced, growth-oriented environment.
• Hands-on understanding of performance marketing, growth funnels, CRM, and marketing analytics.
• Experience leading influencer marketing, community-building, and social commerce programs at scale.
• Demonstrated ability to balance long-term brand building with short-term growth delivery and commercial outcomes.
• Strong strategic thinking, data orientation, and execution excellence.