Search Engine Optimization Team Lead

Peoplebox.ai; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

A fast-growing B2B SaaS company is seeking a Search Engine Optimization Team Lead to drive organic growth through effective content strategies and SEO optimization. This role involves owning the SEO engine, focusing on bottom-of-funnel traffic, and collaborating with teams to enhance visibility and conversions. The ideal candidate has at least 4 years of SEO experience in a similar environment and a strong understanding of search intent and analytics tools. This full-time position targets mid-senior level professionals.

Qualifications

• At least 4 years of SEO experience in a B2B SaaS or similar environment.
• Proven track record of growing BOFU organic traffic.
• Deep understanding of search intent and funnel stages.

Responsibilities

• Develop and execute a strategy for bottom-of-funnel traffic.
• Identify high-intent keywords across the buyer journey.
• Optimize on-page elements for search intent and user engagement.
• Collaborate with teams to create SEO-friendly content.
• Monitor keyword rankings, traffic quality and report analytics.

Skills

SEO experience

Analytical skills

Technical SEO

Content optimization

Keyword research

Link-building strategy

GA4 and SEO tools

Tools

Ahrefs

SEMrush

Screaming Frog

GA4

Job description

Join to apply for the Search Engine Optimization Team Lead role at Peoplebox.ai

We’re a fast-growing B2B SaaS company helping HR teams solve performance management and talent acquisition. With a solid foundation of organic traffic and a strong product-market fit, we’re now ready to scale our inbound pipeline through high-impact SEO strategies, especially at the bottom of the funnel. If you're excited about driving revenue through content and search, and want to own and evolve the SEO engine at a high-growth startup, this role is for you.

What You’ll Own

As our SEO Lead, you will be the go-to person for organic growth strategy, execution, and performance, with a sharp focus on revenue-driving traffic.

Your Responsibilities

• BOFU Content Strategy & Execution: Develop and execute a strategy focused on getting traffic from bottom-of-funnel searches (comparison pages, solution pages, feature pages, use case content, etc.) to drive qualified pipeline and revenue.
• Keyword Research & SERP Analysis: Identify high-intent keywords across the buyer journey, especially commercial and transactional queries relevant to the US market.
• On-Page Optimization: Own the optimization of new and existing pages for search intent, technical performance, metadata, and user engagement.
• Content Collaboration: Work with content writers, designers, and product marketers to create and optimize SEO-friendly content that converts.
• Technical SEO: Partner with developers to ensure clean architecture, crawlability, indexation, internal linking, and Core Web Vitals compliance.
• Link-Building Strategy: Lead outreach and backlink acquisition strategies that improve domain authority and support key landing pages.
• SEO Analytics & Reporting: Monitor keyword rankings, traffic quality, conversions, and pipeline attribution using tools like GA4, Search Console, Ahrefs, and HubSpot.

What Success Looks Like

• Improved rankings and visibility for BOFU and commercial intent keywords.
• Organic becomes a key driver of MQLs and pipeline.
• Significant lift in high-intent traffic from the US.
• Strong collaboration with content, web, and product marketing teams.
• A scalable and documented SEO playbook and reporting framework.

What You Bring

• At least 4 years of SEO experience, preferably in a B2B SaaS or similar performance-focused environment.
• Proven track record of growing BOFU organic traffic and pipeline.
• Deep understanding of search intent, funnel stages, and content formats that convert in a SaaS context.
• Strong grasp of technical SEO, schema, crawlability, and site performance best practices.
• Excellent analytical skills and familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog, GA4, etc.).
• Experience optimizing for the US market, including understanding of search behaviour and competitive landscape.
• Experience working with WordPress or similar CMS.
• Understanding of conversion rate optimization (CRO) for SEO pages.
• A growth mindset and willingness to experiment, iterate, and own outcomes.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development