Lead Generation Specialist

Digikore Studios; Pune District; On-site; INR 350,000 - 650,000; Full time

Job summary

Digikore Studios in Pune seeks a results-driven Lead Generation Executive to support the growth of its OTT and digital entertainment business by identifying brands, agencies, advertisers, sponsors, and strategic partners to generate qualified opportunities.

You will work across properties such as Kaise Banta Hai, Heroes, Medical Gurus, and VFX Kingdom Games, monetizing them through brand partnerships, sponsorships, content integrations, advertising sales, and strategic collaborations.

Qualifications

• 2–5 years of experience in Lead Generation, Business Development, or B2B Sales.
• Experience in media/entertainment, digital content, advertising, or agencies preferred.
• Strong experience with LinkedIn Sales Navigator, outreach, email marketing, and prospecting tools.
• Understanding of brand partnerships, sponsorships, advertising, and digital media monetization.
• Familiarity with CRM platforms such as HubSpot.

Responsibilities

• Identify and generate qualified leads from brands, agencies, sponsors, OTT platforms, and partners.
• Conduct market research using LinkedIn Navigator, industry databases, social media, and websites.
• Identify suitable brands and accounts aligned with OTT properties.
• Build and maintain a database of potential clients and decision-makers.
• Execute outreach via LinkedIn, email, calls, networking, and referrals to generate meetings.

Skills

Lead generation

Market research

Prospecting

CRM

LinkedIn Navigator

Email outreach

Communication

Networking

Relationship building

Follow-up

2-5 years experience

Tools

HubSpot CRM

Job description

Job Description – Lead Generation Executive Position

Lead Generation Executive

Job Overview

We are looking for a results-driven Lead Generation Executive to support the growth of our OTT and digital entertainment business. The role will focus on identifying brands, agencies, advertisers, sponsors, and strategic partners and generating qualified business opportunities.

The candidate will work across properties such as Kaise Banta Hai, Heroes, Medical Gurus, and VFX Kingdom Games, helping monetize them through brand partnerships, sponsorships, content integrations, advertising sales, and strategic collaborations.

Key Responsibilities

Lead Generation & Market Research

• Identify and generate qualified leads from brands, advertising/media agencies, sponsors, OTT platforms, and potential business partners.
• Conduct market research using LinkedIn Sales Navigator, industry databases, social media, company websites, and other tools.
• Identify suitable brands and accounts that align with our OTT and digital entertainment properties.
• Build and maintain a database of potential clients, decision-makers, and industry contacts.

Prospecting & Outreach

• Identify key decision-makers such as Marketing Heads, Brand Managers, Media Heads, Partnership Heads, and senior stakeholders.
• Execute outreach through LinkedIn, email, calls, networking, referrals, and other channels.
• Build relationships with prospects and effectively communicate our content properties and value proposition.
• Follow up consistently to generate meetings and qualified sales opportunities.

Brand Partnerships & Sales Support

• Understand client requirements and identify suitable opportunities across our OTT properties.
• Work with the Sales/Business Development team to move qualified leads through the sales pipeline.

Campaign & CRM Management

• Work with Marketing, Content, and Creative teams on email campaigns, LinkedIn outreach, newsletters, and sales communication.
• Develop and test outreach messages and lead-nurturing sequences.
• Maintain accurate lead and prospect information in the CRM.
• Track outreach, response rates, meetings, qualified leads, and conversions and recommend improvements.

Desired Skills & Qualifications

• 2–5 years of experience in Lead Generation, Business Development, Client Acquisition, Media Sales, Advertising Sales, Brand Partnerships, or B2B Sales.
• Experience in , Media, Entertainment, Digital Content, Advertising, or Agency environments preferred.
• Strong experience with LinkedIn Sales Navigator, LinkedIn outreach, email marketing, and prospecting tools.
• Understanding of brand partnerships, sponsorships, advertising, content marketing, and digital media monetization.
• Familiarity with HubSpot or other CRM platforms.
• Excellent communication, research, analytical, networking, and relationship-building skills.
• Strong follow-up skills with a target-oriented and performance-driven approach.