Lead Generation Executive

de facto Infotech; Mohali; On-site; INR 450,000 - 750,000; Full time

Job summary

de facto Infotech in Mohali is seeking a proactive B2B Lead Generation & Outbound Sales Executive to identify and engage potential clients across targeted local and regional markets.

You will combine data mining, prospect research, cold calling, and cold email outreach to generate meetings for our senior sales team, qualifying opportunities and building a strong pipeline.

Ideal candidates have 1–3 years of relevant experience and excellent English communication.

Qualifications

• 1–3 years of B2B lead generation and outbound sales experience.
• Proficient in data mining, prospect research, cold calling and cold email outreach.
• Experience with LinkedIn/Sales Navigator and prospecting/tools.
• Excellent English communication and ability to engage senior decision-makers.
• Strong research, follow-up, and organizational skills.
• Self-motivated, target-driven, and willing to learn new tools.

Responsibilities

• Research target markets and companies to build qualified prospect lists.
• Identify decision-makers such as Founders, CEOs, CTOs, CIOs, IT Directors.
• Mine, verify, enrich, and maintain accurate company and contact data.
• Conduct targeted cold calls and meaningful business conversations.
• Create and manage B2B email campaigns with personalization and tracking.
• Schedule qualified discovery meetings for the senior sales team.
• Maintain CRM/Excel records and report outreach metrics.
• Continuously test and improve markets, messaging, and data sources.

Skills

Lead generation

SDR

Inside sales

Business development

Outbound sales

Prospect research

Cold calling

Cold emailing

CRM/Excel

English communication

Education

Not specified

Tools

LinkedIn/Sales Navigator

Apollo

ZoomInfo

RocketReach

Hunter

Lusha

Email verification tools

Job description

Working Title: B2B Lead Generation & Outbound Sales Executive

Job Type: Full-time

Experience: 1–3 years

Location: Mohali (Onsite)

Working Hours: Indian Business Hours

We are looking for a proactive B2B Lead Generation & Outbound Sales Executive to help us identify and engage potential clients across targeted local and regional markets.

The role combines data mining, prospect research, cold calling, and cold email outreach. You will identify target companies and decisionmakers, initiate conversations, qualify opportunities, and generate meetings for our senior sales team.

Key Responsibilities:-

• Research target markets, industries, and companies to build qualified prospect lists.
• Identify decision-makers such as Founders, CEOs, CTOs, CIOs, IT Directors, Operations Heads, and ERP/CRM leaders.
• Mine, verify, enrich, and maintain accurate company and contact data.
• Use tools such as LinkedIn/Sales Navigator, Apollo, ZoomInfo, Rocket Reach, Hunter, Lusha, email verification tools, Google, and other data sources.
• Make targeted manual cold calls to decision-makers and conduct meaningful business conversations.
• Create and manage B2B cold email campaigns, including personalization, follow-ups, and performance tracking.
• Use a multi-channel approach: Research Data Email Call Follow-up Meeting.
• Understand prospect needs, qualify opportunities, handle objections, and identify genuine requirements.
• Schedule qualified discovery meetings for the senior sales team and provide relevant prospect background.
• Maintain accurate CRM/Excel records and report on outreach, conversations, leads, and meetings.
• Continuously test and improve target markets, messaging, data sources, and outreach strategies.

Ideal Candidate: -

• 1–3 years of experience in B2B lead generation, SDR, inside sales, business development, or outbound sales.
• Strong experience in data mining, prospect research, cold calling, and cold email.
• Comfortable using LinkedIn and B2B prospecting/data-enrichment tools.
• Excellent English communication and confident speaking with senior decision-makers.
• Strong research, analytical, follow-up, and organizational skills.
• Self-motivated, target-oriented, and willing to learn new tools and markets.

Preferred Experience: -

Experience in prospecting for IT Services, Software Development, ERP/CRM, Microsoft Dynamics, Power Platform, AI & Automation, Web/Mobile, Cloud, Integration, or Digital Transformation services.

Key KPIs: -

• Qualified accounts and decision-makers identified
• Data accuracy and database growth
• Calls and meaningful conversations
• Cold email activity and positive responses
• Qualified leads
• Meetings booked and held
• Opportunities and pipeline generated