Lead Generation Executive

MProfit; India; On-site; INR 300,000 - 600,000; Full time

Job summary

MProfit is seeking a motivated Lead Generation Executive to join our fast-growing wealth-tech team. You will identify high-potential ICPs, build datasets, and engage prospects across WhatsApp, email, LinkedIn, and calls under mentorship.

The role emphasizes learning outbound strategies, researching target prospects in HNIs, family offices, and wealth managers, and collaborating with marketing and sales to meet growth goals.

Qualifications

• 0-2 years of experience in lead generation, sales, or related field; freshers with strong communication skills are encouraged to apply.
• Excellent verbal and written communication skills, with ability to present information clearly.
• Basic familiarity with LinkedIn, email outreach tools, or CRM systems is a plus; willingness to learn new tools quickly.

Responsibilities

• Lead generation and qualification: identify ICPs, build databases, reach out via channels.
• Assist in building datasets of potential clients using ICPs; research target prospects in HNI, family office, wealth management space.
• Reach out to leads via WhatsApp, email, LinkedIn, and cold calls under guidance from senior team members.
• Develop tailored outbound messaging addressing prospects' pain points, with team feedback.
• Maintain accurate CRM records, track engagement metrics and lead status.
• Collaborate with marketing and sales to align outreach with company goals and customer needs.

Skills

Lead generation

Cold outreach

Communication skills

Research

CRM proficiency

Team collaboration

Tools

LinkedIn

Private Circle

CRM systems

WhatsApp outreach

Email outreach tools

Job description

MProfit is a rapidly growing wealth-tech company reshaping how Indians view and track their wealth. Backed by Rainmatter (by Zerodha) and other distinguished investors, MProfit equips investors and wealth professionals with cutting-edge solutions that offer a clear, consolidated view of their financial assets, enabling better insights and decision-making.

As a robust, data-driven platform, MProfit is trusted by HNIs, UHNIs, and Family Offices to track and analyse diverse, multi-asset investment portfolios. Our proprietary integrations with 1200+ institutions elevate data aggregation to a new standard of precision and automation.

Today, MProfit is a leader in India’s wealth-tech ecosystem, with customers in 300+ cities collectively tracking 1.5 lakh+ portfolios. As we continue to expand our dynamic team, we remain committed to launching new products, pioneering innovations, and redefining wealth tracking for modern India.

Job Summary:

We are seeking a highly motivated and enthusiastic Lead Generation Executive to join our team. This is a great opportunity for someone early in their career who is passionate about sales, eager to learn outbound lead generation, and interested in building a career within the financial markets ecosystem. The ideal candidate is a go-getter with strong communication skills, a willingness to learn quickly, and an interest in identifying and building ideal customer profiles (ICPs).

Key Responsibilities:

• Lead generation and qualification: Support lead generation efforts by identifying potential ICPs, helping build comprehensive databases, and reaching out via various channels.
• Customer datasets: Assist in identifying and building datasets of potential clients by learning to understand and build ICPs, using tools such as LinkedIn and Private Circle. Conduct research to identify target prospects in the HNI, family office, and wealth management space.
• Customer outreach: Reach out to leads via multiple channels, including WhatsApp, email, LinkedIn, and cold calls, under guidance from senior team members.
• Personalized outbound messaging: Learn to develop tailored messaging that resonates with the pain points and needs of prospects, with support and feedback from the team.
• Data management and reporting: Maintain accurate records in CRM systems, tracking engagement metrics and lead status.
• Collaboration: Work closely with the marketing and sales teams to align outreach efforts with company goals and customer needs.

Desired Candidate Profile:

• 0-2 years of experience in lead generation, sales, or a related field; freshers with strong communication skills and a genuine interest in sales/financial markets are encouraged to apply.
• Excellent verbal and written communication skills, with the ability to present information clearly.
• Basic familiarity with LinkedIn, email outreach tools, or CRM systems is a plus; willingness to quickly learn new tools is essential.
• Self-driven, eager to learn, and able to manage tasks and deadlines with guidance.
• Bonus: Prior exposure to HNIs, family offices, wealth managers, or the SaaS ecosystem (through internships, coursework, or projects).

Why Join MProfit?

• Growth opportunities: Be a part of a rapidly growing fintech company with ample opportunities for career advancement.
• Impactful role: Play a crucial role in shaping MProfit’s future by creating and developing datasets of potential customers and building relationships with the,
• Dynamic culture: Join a passionate and collaborative team dedicated to making a difference in the wealth-tech ecosystem.