Lead Generation – Email Marketing & B2B Sales (Recruitment & AI Data Services)

eDataBae; Gurugram District; On-site; INR 300,000 - 500,000; Full time

Job summary

A dynamic recruitment agency in Gurugram seeks a Sales & Email Marketing (B2B) specialist. This role involves building outreach systems for Recruitment and AI Data Services. The ideal candidate will manage email campaigns and lead research using tools like Apollo and SmartLeads. Candidates with 1-3 years of experience in B2B sales and email marketing are encouraged to apply. This is a full-time entry-level position offering a chance to thrive in a tech-driven environment.

Qualifications

• 1–3 years of B2B outbound sales, email marketing or business development experience.
• Hands‑on experience with email marketing tools.
• Strong research and data‑management mindset.
• Experience with domain warm‑ups, inbox rotation and deliverability management.
• Strong research and data‑management mindset.
• Excellent written English for crafting short, crisp copy.
• Comfortable with making basic prospecting calls when needed.
• Knowledge of LinkedIn scraping tools or automations (bonus).
• Self‑driven, highly organised and result‑oriented.

Responsibilities

• Deep-dig into LinkedIn, Apollo, and startup databases for lead research.
• Manage end-to-end cold-email setup and campaigns.
• Monitor campaign KPIs and report results.
• Lead Nurturing & Handover: Conduct initial qualification calls/emails; document client requirements; pass warm leads to Founder/Senior Team for closure; track pipeline updates in CRM or shared sheet.
• Reporting & Optimisation: Monitor campaign KPIs – Open Rate, Reply Rate, Deliverability, Bounce Rate, Meetings Booked, Conversion Rate; report weekly results, learnings and improvement ideas; suggest new offers, subject lines and audience segments.

Skills

email

Apollo

email marketing

B2B

English copywriting

LinkedIn automation

Self-driven

Education

Bachelor's degree in Business, Marketing or related field

Tools

Apollo

Instantly

SmartLeads

Job description

Lead Generation – Email Marketing & B2B Sales (Recruitment & AI Data Services)

2 days ago Be among the first 25 applicants

This range is provided by eDataBae. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Location: Gurgaon (5 Days WFO + 1 Day WFH)
Experience: 1–3 years

Role Overview

We are looking for a Sales & Email Marketing (B2B) to build and run multi‑channel outreach systems across both verticals — Recruitment Services and AI Data Services. The ideal candidate will have hands‑on experience with email marketing tools (Instantly, SmartLeads, Apollo) and be able to independently manage campaigns, warm‑up domains, research leads, and optimise conversions. This role is perfect for someone who’s analytical, tech‑savvy, and passionate about turning outbound research and automation into qualified client conversations.

Key Responsibilities

• Lead Research & Prospecting: Deep‑dig into LinkedIn, Apollo, Crunchbase, and startup databases to identify potential B2B clients; build and segment lists of decision‑makers; scrape and validate email IDs; tag leads by vertical and region.
• Email Marketing & Campaign Management: Manage end‑to‑end cold‑email setup using Instantly and SmartLeads; configure domain warm‑ups, mailbox rotation, signatures, sending limits; design and A/B‑test plain‑text sequences; randomise greetings, CTAs and signatures to improve deliverability; maintain a central admin panel and track inbox health, replies and bounce rates; export and refresh verified leads; re‑engage inactive leads every 3 months.
• LinkedIn Research & Automation: Identify hiring patterns, AI‑data project launches and decision‑maker movements; build automations for job scraping and enrichment; generate actionable intelligence on companies hiring or running AI/ML projects.
• Lead Nurturing & Handover: Conduct initial qualification calls/emails; document client requirements; pass warm leads to Founder/Senior Team for closure; track pipeline updates in CRM or shared sheet.
• Reporting & Optimisation: Monitor campaign KPIs – Open Rate, Reply Rate, Deliverability, Bounce Rate, Meetings Booked, Conversion Rate; report weekly results, learnings and improvement ideas; suggest new offers, subject lines and audience segments.

Required Skills & Competencies

• 1–3 years of B2B outbound sales, email marketing or business development experience.
• Hands‑on experience with Apollo, Instantly, SmartLeads or similar tools.
• Experience with domain warm‑ups, inbox rotation and deliverability management.
• Strong research and data‑management mindset.
• Excellent written English for crafting short, crisp copy.
• Comfortable with making basic prospecting calls when needed.
• Knowledge of LinkedIn scraping tools or automations (bonus).
• Self‑driven, highly organised and result‑oriented.

Qualification

• Bachelor’s degree in Business, Marketing or related field.
• Prior experience in Recruitment, IT, AI Data or BPO Sales is an advantage.

Skills: email, apollo, email marketing, b2b

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Sales and Business Development
• Industries: Technology, Information and Internet

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