Lead Engineer - R01571703

Brillio; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Brillio is seeking a Lead Engineer to own end-to-end Marketo automation strategy and execution in Bengaluru. You will deliver campaigns, nurture streams, optimize programs, ensure data integrity, and drive performance across channels.

The role emphasizes hands-on campaign design, testing, data validation with Excel/SQL, and collaboration with sales and product teams. Prior Marketo experience and CRM integration knowledge are key assets.

Qualifications

• 3+ years Marketo platform experience (or equivalent marketing automation).
• Proficiency in segmentation, lead scoring, and workflow design.
• Strong Excel/SQL for data validation.
• Campaign management and QA mindset.

Responsibilities

• Build and deploy email campaigns with proper segmentation, QA, and activation workflows.
• Maintain and expand multi-step nurture/triggered campaign frameworks.
• Execute A/B tests (variants, audience sampling, statistical significance).
• Manage landing page + form creation, publishing, and validation.
• Design and launch web form programs using templated frameworks.
• Execute content syndication and API integrations.
• Own standardized event programs (regional, webinar, virtual, in-person).
• Configure audience segmentation using smart lists, filters, and exclusions.
• Validate, normalize, and process MQL and non-MQL data uploads.
• Maintain data quality standards and hygiene protocols.
• Document and audit program performance and lead flows.
• Adapt and execute email programs across third-party platforms.
• Manage API-driven data exchanges.

Skills

Marketo experience

Segmentation

Lead scoring

Workflow design

Excel/SQL data validation

Campaign management

Tools

Marketo

Job description

Lead Engineer

Job requirements

Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose

Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization. ________________________________________

Major ResponsibilitiesCampaign Execution

• Build and deploy email campaigns with proper segmentation, QA, and activation workflows
• Maintain and expand multi-step nurture/triggered campaign frameworks
• Execute A/B tests (variants, audience sampling, statistical significance)
• Manage landing page + form creation, publishing, and validation

Program Setup & Activation

• Design and launch web form programs (guides, reports, whitepapers) using templated frameworks
• Execute content syndication (API integrations, manual uploads)
• Own standardized event programs (regional, webinar, virtual, in-person)
• Configure audience segmentation using smart lists, filters, and manual exclusions

Data & Operations

• Validate, normalize, and process MQL and non-MQL data uploads
• Maintain data quality standards and hygiene protocols
• Document and audit program performance and lead flows

Third-Party Integrations

• Adapt and execute email programs across third-party platforms
• Manage API-driven syncs and manual data exchanges

Required Skills

• 3+ years Marketo platform experience (or equivalent marketing automation)
• Proficiency in segmentation, lead scoring, and workflow design
• Strong Excel/SQL for data validation
• Campaign management and QA mindset

Nice-to-Have

• Marketo Certified Expert (MCE)
• Experience with Salesforce/CRM integration
• HTML email literacy
• Event management platform experience

=========================