Marketing Manager (MarTech Strategy & Administration)

F-Prime Capital; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Icertis, Inc. is seeking a Marketing Operations Manager to own day-to-day Marketo administration, integrations, lead flow, data quality, and campaign measurement, with an AI-first mindset across Marketing, Inside Sales, and Revenue Ops teams.

You will drive automation using Zapier, Azure, and LLMs to scale execution, manage campaign intake, and maintain Marketo/SFDC reports on campaign effectiveness, supporting cross-functional collaboration and data governance.

Qualifications

• 3-6 years in Marketing Operations with deep hands-on Marketo administration (program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, MSI) and Salesforce experience.
• Proven MarTech administration across webinar and chat tools, including integration setup and troubleshooting.
• Experience building and maintaining campaign processes (intake → build → QA → launch → measure) with task/work management tools (e.g., Asana).
• Lead lifecycle and scoring administration, with change documentation and testing discipline.
• Automation mindset using Zapier/Make and familiarity with Azure services and LLMs.
• Meticulous attention to data quality, governance, and documentation; comfortable working across time zones.

Responsibilities

• Administer and optimize key MarTech platforms: Marketo, webinar (ON24), ABM tools (6sense), and website chat tools, including governance and enablement.
• Manage integrations (Marketo-SFDC, form capture, event/webinar, chat, enrichment) with data quality, sync health, and error handling.
• Implement and optimize lead lifecycle processes from acquisition to sales handoff (statuses, routing, dedupe, compliance) with Sales/RevOps partnership.
• Maintain and iterate on lead and account scoring (behavioral/firmographic/signals) with documentation, analysis, and testing of scoring changes.
• Document and standardize SOPs for campaign build, QA, launches, data hygiene, MarTech documentation, and reporting.
• Instrument KPIs (time-to-launch, error rates, contact database, lead flows) and drive continuous improvement.
• Automate repetitive workflows using Zapier/Make, Azure, and LLMs; pilot, measure, and maintain automations to scale.

Skills

Marketo administration

Salesforce

MarTech administration

Automation mindset

Lead lifecycle management

Campaign management

Data governance

Tools

Asana

Zapier

Make

Azure

LLMs

ON24

6sense

Job description

Role Summary
We’re hiring a hands-on MarTech administrator who thrives on operational excellence and smart automation. You will own the day-to-day administration, enablement, and maintenance of our marketing technology stack, centered on Marketo, and help operationalize campaign intake, build, QA, lead management, and measurement. Bringing an AI-first mindset, you’ll apply tools like Zapier, Azure services, and LLMs to reduce manual work, harden processes, and scale execution in partnership with Marketing, Inside Sales, and Revenue Ops teams. This role is core to our priorities around AI-driven campaign orchestration and MarTech & data operations.

Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.

Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values-Fairness, Openness, Respect, Teamwork and Execution which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.

Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to [e-mail] or get in touch with your recruiter.

Join Icertis as a Marketing Operations Manager. You’ll run day-to-day Marketo admin and integrations, keep lead flow & data clean, support campaign intake/execution, maintain Marketo/SFDC reports on campaign effectiveness, and build automated workflows with Zapier/Azure/LLMs.

Must-Have

• 3-6 years in Marketing Operations/Marketing Automation with deep hands-on Marketo administration (program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, MSI), plus Salesforce experience.
• Proven MarTech administration across webinar and chat tools, including integration setup and troubleshooting.
• Experience building and maintaining campaign processes (intake → build → QA → launch → measure) with task/work management tools (e.g., Asana).
• Lead lifecycle and scoring administration, with change documentation and testing discipline.
• Demonstrated automation mindset using Zapier/Make and familiarity with Azure services and LLMs.
• Meticulous attention to data quality, governance, and documentation; comfort working across time zones.

Nice-to-Have

• Marketo Certified Expert (MCE), SFDC Admin/Consultant exposure.
• Experience with 6sense (segments/signals/routing), or data enrichment tools.
• Familiarity with email deliverability practices and preference centers.

MarTech Strategy & Administration

• Administer and optimize key MarTech platforms: Marketo, webinar (e.g., ON24), ABM tools (e.g., 6sense), and website chat tools, including management, governance, and enablement.
• Manage integrations (e.g., Marketo-SFDC, form capture, event/webinar, chat, enrichment) with close attention to data quality, sync health, and error handling.
• Implement & optimize lead lifecycle processes from acquisition to sales handoff (statuses, routing, dedupe, compliance), partnering with Sales/RevOps.
• Maintain and iterate on lead & account scoring (behavioral/firmographic/signals) with clear documentation, analysis, and testing of scoring changes.

Campaign Process & Execution Support

• Support campaign intake and execution: support & maintain Asana workflows, SLAs, and checklists for email, landing pages, webinars, lists, UTMs, and SFDC campaign setup.
• Campaign infrastructure management: Own and maintain reusable campaign assets and operational programs (e.g., email and landing page templates, nurture streams, webinar blueprints, list processing and UTM tracking)
• Contact database stewardship: Execute routine data hygiene, enrichment, and deduplication tasks; maintain suppression, preferences, and compliance fields to protect deliverability and segmentation quality.
• Reporting & analysis: Develop and maintain Marketo/Salesforce reports and dashboards focused on database quality, segmentation readiness, and campaign performance.

Process Management & Optimization

• Document and standardize operational procedures (SOPs) for campaign build, QA, launches, data hygiene, MarTech documentation, and reporting.
• Instrument KPIs (e.g., time-to-launch, error rates, contact database, lead flows) and drive continuous improvement.

AI-First Automation & Innovation

• Automate repetitive workflows using Zapier/Make, Azure, LLMs where applicable.
• Leverage AI and workflows for QA checklists and campaign operations processes with strong guardrails around data privacy and accuracy.
• Pilot, measure, and maintain automations & worfklows to scale across the team.