Lead - Digital Marketing

Crossbow Cybersecurity; Bengaluru; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Crossbow Cybersecurity in Bengaluru seeks a Marketing Lead to drive brand, digital marketing, content, demand generation and industry engagement. The role requires a hands-on professional who translates business objectives into impactful campaigns and partners with Sales, Business Development, Product and Leadership teams.

You will develop annual/quarterly plans, manage digital initiatives (SEO, social, email), create content, and measure KPI like leads, conversions and pipeline.

Qualifications

• Bachelor’s degree in Marketing or related field; MBA preferred.
• 5–8 years of B2B marketing experience in tech/SaaS/cybersecurity or consulting.
• Hands-on digital marketing, demand generation, content marketing and campaign management.
• Experience managing campaigns from planning to execution and measurement.
• Strong understanding of B2B funnels, lead qualification and marketing analytics.
• Experience collaborating with Sales/Business Development teams.
• Excellent written and verbal communication.
• Strong project and stakeholder management.
• Data-driven with ROI focus.

Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
• Drive B2B demand generation and lead-generation campaigns across digital channels.
• Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.
• Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content.
• Strengthen brand positioning and market visibility.
• Plan and manage participation in industry events, conferences and webinars.
• Collaborate with Sales and Business Development on campaigns and enablement.
• Develop go-to-market campaigns for products and services.
• Track marketing KPIs including leads, conversions, ROI, website performance and pipeline.
• Manage external agencies and marketing partners.
• Coordinate with SMEs to translate technical concepts into customer content.
• Prepare regular marketing performance reports and recommendations based on data.
• Mentor and guide junior marketing resources, as applicable.

Skills

Digital marketing

Demand generation

Content marketing

Campaign management

B2B marketing

Marketing analytics

Communication skills

Project management

Ownership of outcomes

Education

Bachelor's degree in Marketing/Business/Communications

MBA/PGDM in Marketing preferred

Job description

Location: Whitefield, Bengaluru

Experience: 5–8 Years

Grade: 3

Employment Type: Full-Time

Industry: Technology / Cybersecurity

About the Role

We are looking for a Marketing Lead to drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement.

The role requires a hands‑on marketing professional who can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams.

Key Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
• Drive B2B demand generation and lead‑generation campaigns across digital and other relevant channels.
• Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.
• Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought‑leadership content.
• Strengthen the company’s brand positioning and market visibility.
• Plan and manage participation in industry events, conferences, webinars and other marketing initiatives.
• Work closely with Sales and Business Development teams on campaigns, sales enablement and account‑based marketing.
• Develop go‑to‑market campaigns for products, services and new offerings.
• Track marketing KPIs including leads, conversions, campaign ROI, website performance and pipeline contribution.
• Manage external agencies, vendors and other marketing partners.
• Coordinate with internal subject‑matter experts to translate technical concepts into compelling customer‑facing content.
• Prepare regular marketing performance reports and recommend improvements based on data and insights.
• Mentor and guide junior marketing resources, as applicable.

Requirements

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marketing preferred.
• 5–8 years of experience in B2B marketing in a technology, SaaS, IT services, cybersecurity or consulting company.
• Strong hands‑on experience in digital marketing, demand generation, content marketing and campaign management.
• Experience in managing marketing campaigns from planning through execution and measurement.
• Strong understanding of B2B marketing funnels, lead qualification and marketing analytics.
• Experience working closely with Sales/Business Development teams.
• Excellent written and verbal communication skills.
• Strong project management, stakeholder management and execution skills.
• Ability to work independently, manage multiple priorities and take ownership of outcomes.
• Data‑driven approach with a strong understanding of marketing metrics and ROI.

Key Success Measures

Success in this role will be measured through:

Brand Visibility | Qualified Lead Generation | Marketing-Sourced Pipeline | Campaign ROI | Digital Growth | Content & Thought Leadership | Event Effectiveness | Sales Enablement

Benefits

Why Join Us?

• Opportunity to build and shape the marketing function in a growing technology company.
• Work closely with senior leadership and cross‑functional teams.
• Exposure to technology, cybersecurity and global markets.
• Opportunity to own initiatives end‑to‑end and make a measurable business impact.