Digital Marketing Executive

Techkshetra Info Solutions Pvt. Ltd; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Benefits offered by this job

Performance-based pay

Career growth opportunities

Immediate joiners preferred

Job summary

Techkshetra Info Solutions Pvt. Ltd. in Bengaluru is seeking a Digital Marketing Executive to own B2B digital marketing, lead generation, and online brand visibility. You will drive campaigns across LinkedIn, Google Ads, social platforms, and content initiatives to generate qualified IT/software leads.

The role requires 1–3 years of experience, a 4–6 LPA salary, and an on-site, full-time work arrangement. Collaborate with Sales, BD, and Management to optimize performance and ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Digital Marketing, SEO, Google Ads, or related certifications are an added advantage.

Responsibilities

• Develop and execute B2B lead-generation strategies through digital channels.
• Generate qualified leads for IT, ERP, SaaS, AI, and software products.
• Identify target industries, companies, decision-makers, and potential clients.
• Generate leads through LinkedIn, Google, social media, email marketing, websites, online campaigns and other digital channels.
• Research and build prospect databases for the Business Development team.
• Monitor lead quality, sources, conversion rates, and campaign performance.
• Work with Sales to ensure proper lead handover and follow-up.
• Experiment with new lead-generation methods to improve campaign effectiveness.
• Plan and execute digital marketing campaigns to increase brand visibility, website traffic, engagement and lead generation.

Skills

Digital Marketing

B2B Lead Generation

SEO/SEM

Social Media Marketing

Paid Advertising

Google Analytics

Google Search Console

LinkedIn Prospecting

Content Marketing

Analytical Skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

LinkedIn Marketing

Job description

Job Description

We\'re Hiring – Digital Marketing Executive

Company: Techkshetra Info Solutions Pvt. Ltd.

Location: Bangalore, Karnataka

Employment Type: Full-Time | On-Site

Department: Marketing

Experience: 1–3 Years

CTC: ₹4 LPA – ₹6 LPA

Position: Digital Marketing Executive

About Techkshetra: Techkshetra Info Solutions Pvt. Ltd. is an IT solutions company established in 2016, specializing in ERP, SaaS, AI-based applications, customised software solutions, and IT services for corporate and government clients. We are looking for a result-oriented Digital Marketing Executive who can take ownership of digital marketing activities, generate qualified business leads, strengthen our online presence, and contribute directly to business growth.

Key Responsibilities

• Develop and execute B2B lead-generation strategies through digital channels.


• Generate qualified leads and business opportunities for the company\'s IT, ERP, SaaS, AI, and software products.


• Identify and target relevant industries, companies, decision‑makers, and potential clients.


• Generate leads through LinkedIn, Google, social media, email marketing, websites, online campaigns, and other digital channels.


• Research and build relevant prospect databases for the Business Development team.


• Monitor lead quality, lead sources, conversion rates, and campaign performance.


• Work closely with the Business Development and Sales teams to ensure proper lead handover and follow‑up.


• Experiment with new lead‑generation methods and continuously improve campaign effectiveness.


• Plan and execute digital marketing campaigns to increase brand visibility, website traffic, engagement, and lead generation.


• Manage company profiles across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.


• Create engaging content for social media, websites, blogs, email campaigns, and promotional activities.


• Plan and execute SEO activities, including keyword research, on‑page SEO, off‑page SEO, and basic technical SEO.


• Create, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.


• Monitor website traffic, campaign performance, engagement, leads, conversions, and ROI.


• Use tools such as Google Analytics, Google Search Console, Google Ads, and Meta Business Suite.


• Conduct competitor and market research to identify new marketing and lead‑generation opportunities.


• Support email marketing, WhatsApp marketing, content marketing, and online promotional campaigns.


• Prepare regular reports covering leads generated, lead sources, campaign performance, conversion rates, website traffic, and ROI.


• Stay updated with digital marketing trends, SEO updates, social media algorithms, advertising platforms, and B2B marketing practices.

Required Skills

• Strong understanding of Digital Marketing and B2B Lead Generation.


• Practical knowledge of SEO, SEM, Social Media Marketing, and Paid Advertising.


• Hands‑on knowledge of Google Ads, Meta Ads, and LinkedIn Marketing.


• Experience in generating B2B leads for IT, software, SaaS, ERP, or technology companies will be an advantage.


• Good knowledge of social media management and content marketing.


• Working knowledge of Google Analytics and Google Search Console.


• Knowledge of LinkedIn prospecting and lead‑generation techniques.


• Basic knowledge of Canva or similar creative tools.


• Strong analytical, communication, and problem‑solving skills.


• Ability to work with targets and measure marketing performance.


• Self‑motivated, proactive, and result‑oriented approach.

Qualification

• Bachelor\'s degree in Marketing, Business Administration, Communications, or a related field.


• Digital Marketing, SEO, Google Ads, or related certifications will be an added advantage.

Compensation, Incentives & Career Growth

• CTC: ₹4 LPA – ₹6 LPA, based on experience, skills, and interview performance.


• Performance‑based variable pay.


• Attractive incentives linked to lead generation, campaign performance, and business growth.


• Merit‑based salary growth based on individual performance and contribution.


• Opportunities for career advancement and increased responsibilities.


• Recognition and rewards for consistent performance and measurable results.

Why Join Techkshetra?

• Work on IT, SaaS, ERP, AI, and technology products.


• Gain practical experience in B2B digital marketing and lead generation.


• Work closely with Sales, Business Development, Product, and Management teams.


• Opportunity to independently execute and optimise marketing campaigns.


• Exposure to multiple digital marketing and lead‑generation tools.


• Performance‑driven environment with incentives and career growth opportunities.


• Opportunity to directly contribute to the company\'s business growth.

Immediate joiners preferred. Build your digital marketing career while creating measurable business impact through lead generation, campaigns, and growth.