Lead - Copywriter

Kushals Fashion Jewellery; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Kushal's Fashion Jewellery in Bengaluru is seeking a Lead - Copywriter to shape the brand voice and lead the development of campaigns, content and communications across all customer touchpoints.

You will own messaging frameworks, guide copy across digital, social, retail and video platforms, mentor junior copywriters, and ensure copy aligns with business objectives and cultural relevance.

Qualifications

• 8–12 years of experience in copywriting, brand communication, advertising, content strategy or a similar role.
• Experience working with fashion, beauty, lifestyle, luxury, jewellery or consumer brands is preferred.
• Strong portfolio showcasing campaign concepts, scripts, social content, brand films and integrated marketing campaigns.
• Proven experience leading or mentoring copywriters and collaborating with cross-functional creative teams.
• Excellent command of written English with strong conceptual and communication skills.
• Understanding of both brand-building and performance-driven content.
• Ability to thrive in a fast-paced, collaborative and creative environment.

Responsibilities

• Own and evolve Kushal's brand voice across campaigns, digital platforms and customer communications.
• Develop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant.
• Create engaging content that builds emotional connections while supporting business objectives.
• Lead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms.
• Write and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communication.
• Develop impactful taglines, headlines, scripts, campaign messaging and calls-to-action.
• Develop and oversee conversion-focused copy for performance ads, landing pages, CRM communication, promotional campaigns and website content.

Education

Bachelor's degree in English, Journalism, Communications, Marketing or a related field

Job description

As a Lead - Copywriter, you will be responsible for shaping Kushal's brand voice and leading the development of compelling campaigns, content and communication across all customer touchpoints.

Key Responsibilitie

• sBrand & Content Developmen
• tOwn and evolve Kushal's brand voice across campaigns, digital platforms and customer communications
• .Develop messaging frameworks and copy guidelines that position the brand as contemporary, aspirational and culturally relevant
• .Create engaging content that builds emotional connections while supporting business objectives
• pLead the conceptualization and execution of integrated campaigns across digital, social, retail and video platforms
• .Write and oversee copy for brand films, campaign films, launch campaigns, social media, website content, email marketing and retail communication
• .Develop impactful taglines, headlines, scripts, campaign messaging and calls-to-action
• .Performance & Consumer Communicatio
• nDevelop and oversee conversion-focused copy for performance ads, landing pages, CRM communication, promotional campaigns and website content
• .Partner with performance marketing teams to create messaging that balances brand storytelling with business objectives
• .Translate consumer insights, market trends and cultural moments into relevant and engaging communication
• onLead, mentor and review the work of copywriters within the tea
• m.Provide constructive feedback to elevate the quality of writing and creative thinkin
• g.Collaborate closely with designers, marketers, stylists, photographers and videographers to bring ideas to lif
• e.Quality & Innovati
• onMaintain high standards of writing, accuracy and consistency across all deliverable
• s.Stay updated on industry trends, content formats and evolving consumer behavior to strengthen the brand's communicatio

Candidate Prof

• ileBachelor's degree in English, Journalism, Communications, Marketing or a related fie
• ld.8–12 years of experience in copywriting, brand communication, advertising, content strategy or a similar ro
• le.Experience working with fashion, beauty, lifestyle, luxury, jewellery or consumer brands is preferr
• ed.Strong portfolio showcasing campaign concepts, scripts, social content, brand films and integrated marketing campaig
• ns.Proven experience leading or mentoring copywriters and collaborating with cross-functional creative tea
• ms.Excellent command of written English with strong conceptual and communication skil
• ls.Understanding of both brand-building and performance-driven conte
• nt.Ability to thrive in a fast-paced, collaborative and creative environme
• nt.