Senior Copywriter

LS Digital Group; Navi Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

LS Digital Group in Navi Mumbai is seeking a Senior Copywriter who can think beyond words and bring strong ideas to life. You will develop campaign concepts and write compelling brand communication across film, digital, social, and integrated campaigns.

The role requires versatility to craft big campaign ideas and sharp lines for social posts, collaborating with art directors, designers, video editors, strategists, and account teams to deliver on deadlines.

Qualifications

• Experience writing for TVCs, digital films, social media and campaigns.
• Ability to develop original campaign concepts based on briefs and brand objectives.
• Ability to adapt writing to different brands, audiences, and tones.

Responsibilities

• Develop original campaign ideas and creative concepts based on briefs, consumer insights and brand objectives.
• Write copy for TVCs, digital films, social media, websites, campaigns, activations and other brand communication.
• Develop campaign narratives, scripts, taglines, headlines and supporting communication.
• Work closely with Art Directors, Designers, Video Editors, Strategists and Account teams to bring ideas to life.
• Understand different brands, audiences and communication tones and adapt writing accordingly.
• Present and articulate creative ideas and the thinking behind them to internal teams and clients.
• Contribute to brainstorming sessions and proactively bring fresh cultural, social and creative ideas to the table.
• Work on multiple brands and briefs while maintaining quality, consistency and deadlines.
• Stay updated on advertising, culture, social trends and emerging formats to keep the work relevant.

Skills

Copywriting

Campaign concept development

Brand communication

Content writing

Collaborative teamwork

Job description

We are looking for a Senior Copywriter who can think beyond words and bring strong ideas to life.

You will be responsible for developing campaign concepts, writing compelling brand communication and creating content across films, digital, social media and integrated campaigns. The ideal candidate should be equally comfortable cracking a big campaign idea and writing the sharpest line for a single social post.

What You'll Do

• Develop original campaign ideas and creative concepts based on briefs, consumer insights and brand objectives.
• Write copy for TVCs, digital films, social media, websites, campaigns, activations and other brand communication.
• Develop campaign narratives, scripts, taglines, headlines and supporting communication.
• Work closely with Art Directors, Designers, Video Editors, Strategists and Account teams to bring ideas to life.
• Understand different brands, audiences and communication tones and adapt writing accordingly.
• Present and articulate creative ideas and the thinking behind them to internal teams and clients.
• Contribute to brainstorming sessions and proactively bring fresh cultural, social and creative ideas to the table.
• Work on multiple brands and briefs while maintaining quality, consistency and deadlines.
• Stay updated on advertising, culture, social trends and emerging formats to keep the work relevant.