Lead Analyst - Marketplace Advertising

Weekday 1; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Weekday 1 in Mumbai is seeking a Lead Analyst – Marketplace Advertising & Growth to manage client portfolios and lead a team of marketplace advertising professionals. You will drive strategies across Amazon, Flipkart, Myntra, Nykaa, and quick-commerce platforms to grow revenue and ROAS.

The ideal candidate has 3+ years in marketplace advertising for Indian brands and strong leadership skills, with hands-on experience in Amazon Ads and platform diversification.

Qualifications

• 3+ years of hands-on marketplace advertising experience with Indian brands.
• Strong expertise in Amazon Ads and marketplace performance marketing.
• Experience with Flipkart, Myntra, Nykaa and quick-commerce platforms such as Blinkit/Zepto.

Responsibilities

• Develop and execute marketplace advertising strategies across Amazon, Flipkart, Myntra, Nykaa, and quick-commerce platforms.
• Manage and optimise Amazon Ads campaigns with a focus on revenue growth, efficiency, and ROAS.
• Identify opportunities to scale marketplace performance while maintaining advertising efficiency.
• Lead, mentor, and develop a team of 3–6 analysts/media buyers.
• Plan and manage monthly advertising budgets, revenue targets, and ROAS goals.
• Own client relationships and serve as primary point of contact for marketplace performance.

Skills

Marketplace advertising

Amazon Ads

Team leadership

Budget management

Data analysis

Google Ads

Meta campaigns

Engineering background

MBA background

Education

Engineering degree

MBA

Tools

Google Ads

Meta Ads

Excel

Job description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗿𝗇 𝗗𝗂𝖎 𝗚𝗵𝗲𝗀𝗂???...???

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟬-𝟭𝟱 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for an experiencedLead Analyst – Marketplace Advertising & Growthto manage a portfolio of client accounts while leading a team of marketplace advertising professionals. The role combinesmarketplace strategy, performance advertising, client management, team leadership, budget ownership, and growth planningacross India's leading ecommerce and quick-commerce platforms.

The ideal candidate will have strong hands-on expertise inAmazon Ads, along with experience across Flipkart, Myntra, Nykaa, and quick-commerce platforms. You will be responsible for translating marketplace and advertising data into actionable strategies that improve revenue, efficiency, visibility, and return on advertising spend.

Requirements

Key Responsibilities

• Develop and execute marketplace advertising strategies acrossAmazon, Flipkart, Myntra, Nykaa, and quick-commerce platforms.


• Manage and optimise Amazon Ads campaigns with a focus on revenue growth, efficiency, and ROAS.


• Identify opportunities to scale marketplace performance while maintaining advertising efficiency.


• Lead, mentor, and develop a team of3–6 analysts/media buyers.


• Allocate accounts and ensure day-to-day campaign execution aligns with client objectives.


• Own client relationships and serve as a primary point of contact for marketplace performance.


• Conduct regular performance reviews and translate data into clear growth strategies and action plans.


• Plan and manage monthly advertising budgets, revenue targets, andROAS goals.


• Analyse marketplace performance to identify trends, gaps, and opportunities for improvement.


• Prepare accounts for major seasonal periods, promotional campaigns, and marketplace sale events.


• Use category benchmarks, organic-share drivers, conversion rates, and market insights to develop marketplace strategies.


• Identify opportunities to improveconversion rate, organic visibility, advertising efficiency, and overall marketplace growth.


• Conduct market and category research to support account strategy and business planning.


• Collaborate with Strategy and Business Development teams on pitches and prospective client discussions.


• Provide marketplace expertise and performance insights during new-business conversations.


• Monitor team performance and ensure consistent quality, execution, and delivery across assigned accounts.


• Stay updated on marketplace advertising trends, platform developments, consumer behaviour, and emerging quick-commerce opportunities.

What Makes You a Great Fit

• 3+ years of hands-on marketplace advertising experienceworking with Indian brands.


• Strong practical expertise inAmazon Adsand marketplace performance marketing.


• Working experience withFlipkart, Myntra, Nykaa, and quick-commerce platforms such as Blinkit, Zepto, or Swiggy Instamart.


• At least1 year of experience managing a team of 3+ people.


• Proven experience managing and optimisinglarge advertising budgets.


• Strong understanding of marketplace revenue, ROAS, campaign efficiency, and performance optimisation.


• Good understanding oforganic-share drivers, conversion rate optimisation, seasonal planning, category benchmarking, and market research.


• Strong analytical ability with a habit of using data and first-principles thinking to solve marketplace growth challenges.


• Excellent client-management and relationship-building skills.


• Clear, confident written and verbal communication skills.


• Strong leadership, mentoring, delegation, and team-management capabilities.


• Ability to balance strategic thinking with hands-on campaign execution.


• Strong commercial awareness and understanding of ecommerce and marketplace business models.


• Experience withGoogle Ads and Meta campaignsis an advantage.


• Engineering orMBA backgroundis an advantage.


• Highly organised, proactive, detail-oriented, and comfortable managing multiple accounts and priorities.


• Ability to work effectively in a fast-paced environment with ambitious growth and performance objectives.