Job Description: E-commerce Key Account Manager
Job Title: E-commerce Key Account Manager
Department: E-commerce / Marketplace
Experience: 2 to 5 years
Location: [Ghaziabad]
Employment Type: Full-time
Reporting To: E-commerce Head / Business Head
About the Role
We are looking for a results-driven E-commerce Key Account Manager to manage and grow our business across major online marketplaces and e-commerce platforms.
The person will be responsible for end-to-end marketplace performance, including sales growth, account management, product listings, inventory planning, pricing, promotions, advertising coordination, and marketplace operations.
The ideal candidate should have strong experience working with platforms such as Amazon, Flipkart, Meesho, Myntra, Nykaa, Blinkit, Zepto, Swiggy Instamart, or other relevant marketplaces.
Key Responsibilities
1. Marketplace Account Management
- Manage day-to-day operations of assigned e-commerce marketplace accounts.
- Build strong relationships with marketplace account managers and category teams.
- Identify opportunities to increase visibility, sales, and market share.
- Coordinate with marketplace teams for promotions, campaigns, launches, and business growth.
2. Sales & Revenue Growth
- Own monthly and quarterly sales performance for assigned marketplaces.
- Develop and execute strategies to achieve revenue and profitability objectives.
- Analyze sales trends, category performance, customer behavior, and competitor activity.
- Identify new opportunities for increasing GMV, orders, average order value, and conversion.
3. Product Listing & Catalogue Management
- Ensure accurate and optimized product listings, titles, descriptions, images, keywords, pricing, and attributes.
- Monitor catalogue health and resolve listing/content issues.
- Coordinate new product launches across marketplaces.
- Improve product discoverability and conversion through catalogue optimization.
4. Pricing & Promotions
- Monitor competitor pricing and marketplace price movements.
- Maintain appropriate pricing across channels.
- Plan and execute marketplace promotions, deals, coupons, and campaigns.
- Ensure promotions are commercially viable and aligned with business objectives.
5. Advertising & Marketing
- Coordinate with internal/agency teams for marketplace advertising campaigns.
- Monitor advertising performance, ROAS, ACOS/TACOS, CPC, CTR, and conversion.
- Recommend budget allocation and campaign improvements based on performance.
- Work on improving organic rankings and overall product visibility.
6. Inventory & Operations
- Closely monitor inventory levels, stock availability, ageing inventory, and sales velocity.
- Coordinate with supply chain/warehouse teams to prevent stock-outs.
- Track fulfilment, cancellations, returns, and other operational metrics.
- Ensure marketplace orders and operational requirements are handled efficiently.
7. Analytics & Reporting
- Prepare daily/weekly/monthly marketplace performance reports.
- Track key metrics such as:
- GMV / Net Sales
- Orders & Units
- Conversion Rate
- Average Selling Price
- ROAS / ACOS / TACOS
- Returns & Cancellations
- Organic Ranking
- Inventory Days
- Marketplace Fees & Profitability
- Provide actionable insights and recommendations to management.
8. Problem Solving
- Resolve marketplace issues related to listings, pricing, inventory, payments, returns, account health, and penalties.
- Work closely with finance, operations, marketing, warehouse, customer support, and product teams.
Key Skills Required
- Strong understanding of e-commerce and marketplace business models
- Hands-on experience with major marketplaces
- Excellent analytical and problem-solving skills
- Strong understanding of marketplace advertising
- Knowledge of Excel / Google Sheets
- Understanding of pricing, promotions, margins, and profitability
- Strong communication and negotiation skills
- Ability to manage multiple marketplaces and priorities simultaneously
- Data-driven approach with strong commercial understanding
Preferred Experience
- 2-5 years of experience in e-commerce / marketplace management
- Experience handling Amazon Seller Central / Vendor Central is preferred.
- Experience with other marketplaces will be an advantage.
- Experience in FMCG, nutrition, health & wellness, beauty, personal care, or consumer products is a plus.
KPIs for the Role
The KAM will primarily be evaluated on:
- Marketplace revenue/GMV growth
- Profitability and contribution margin
- Order and unit growth
- Marketplace ranking and visibility
- Advertising efficiency / ROAS
- Conversion rate
- Stock availability
- Return and cancellation rate
- New product launch performance
- Overall marketplace account health