Key Accounts Executive (Modern Trade)

Apis India; Ernakulam; On-site; INR 420,000 - 600,000; Full time

Job summary

Apis India is seeking a Key Accounts Executive for Modern Trade to manage relationships with major retail chains and drive sales growth. The role focuses on product availability, in-store promotions, and timely execution of campaigns across assigned key accounts.

Ideal candidates will have 5–9 years in FMCG/Modern Trade sales, with strong Excel/reporting skills and a track record of meeting targets and optimizing retail performance. Prior experience with leading retailers is preferred.

Qualifications

• Bachelor's degree or equivalent in Business, Marketing, Commerce or related field.
• 5–9 years of experience in FMCG/Consumer Goods/Modern Trade sales.
• Preferred experience handling accounts such as Reliance Retail, Dmart, Lulu, Spencers Retail, Big Bazaar or other modern trade chains.
• Understanding of retail KPIs such as off-take, sell-out, visibility and promotion ROI.

Responsibilities

• Manage and develop relationships with modern trade customers and key retail chains.
• Achieve monthly, quarterly, and annual sales targets.
• Ensure product listing, visibility, availability, and merchandising at stores.
• Coordinate with store managers and category managers for promotions and activations.
• Monitor stock levels and reduce out-of-stock situations.
• Execute trade schemes, display activities, and promotional campaigns.
• Analyze sales data, market trends, and competitor activities.
• Prepare sales reports, forecasts, and account performance reviews.
• Coordinate with supply chain and distributors for timely product delivery.
• Resolve customer complaints and operational issues efficiently.
• Ability to work under pressure and achieve targets.

Skills

Communication

Negotiation

Relationship mgmt

Retail knowledge

Sales analytics

Education

Bachelor's degree in Business/Marketing/Commerce

Tools

MS Excel

Reporting tools

Job description

KEY ACCOUNTS EXECUTIVE (MODERN TRADE)

The Key Account Executive Modern Trade is responsible for managing relationships with modern trade retail chains, ensuring sales growth, product availability, promotions execution, and achieving business targets within assigned key accounts.

Roles & Responsibilities

• Manage and develop relationships with modern trade customers and key retail chains.
• Achieve monthly, quarterly, and annual sales targets.
• Ensure product listing, visibility, availability, and merchandising at stores.
• Coordinate with store managers and category managers for promotions and activations.
• Monitor stock levels and reduce out‑of‑stock situations.
• Execute trade schemes, display activities, and promotional campaigns.
• Analyze sales data, market trends, and competitor activities.
• Prepare sales reports, forecasts, and account performance reviews.
• Coordinate with supply chain and distributors for timely product delivery.
• Resolve customer complaints and operational issues efficiently.
• Ability to work under pressure and achieve targets.

Required Skills

• Strong communication and negotiation skills.
• Relationship management and account handling ability.
• Knowledge of modern trade operations and retail practices.
• Sales planning and analytical skills.
• Proficiency in MS Excel and reporting tools.

Qualifications

• Bachelor’s degree in Business, Marketing, Commerce, or related field.
• 5 – 9 years of experience in FMCG/Consumer Goods/Modern Trade sales.
• Preferred experience handling accounts such as Reliance Retail, Dmart, Lulu, Spencers Retail, Big Bazaar, or other modern trade chains.
• Understanding of retail KPIs such as off‑take, sell‑out, visibility, and promotion ROI.