Key Accounts Executive- HORECA

PRASUMA; Haryana; On-site; INR 600,000 - 900,000; Full time

Job summary

PRASUMA, a renowned food brand in India, is seeking a result-driven sales professional to drive growth in the HORECA and Institutional segments within a defined geographic territory.

You will lead a high-performing field sales team, expand market share, ensure brand visibility, and manage distributor relationships to achieve targets while maintaining strong customer partnerships.

Qualifications

• 3-6 years of experience in sales of HORECA segment.
• Flexible to adapt work requirements.
• Punctual with work timings.
• Fluent English or excellent communication skills.

Responsibilities

• Responsible for sales of the entire range of products for the assigned area.
• Responsible for HORECA and Institutional Sales.
• Ensuring coverage, distribution and visibility of all our brands as per company objectives.
• Focus on new product launch/re-launch to establish product in market & achieve / exceed defined sales targets.
• Collection of payments with orders & timely execution of follow-ups with distributors/direct account.
• Data management and reporting as per guidelines.
• Training and development of all sales officers in the assigned area.
• Managing the commercial control on distributors (receivables, claims etc) and direct customers.
• Responsible for Relationship Building & Coordination with dealers, distributors & retailers etc.

Skills

Sales

Distributors

Institutional sales

Key account management

HORECA

Job description

About Company

Prasuma is committed to creating sensational food using the freshest and finest ingredients, cutting-edge food technology, and a relentless drive to elevate food quality for consumers across India. As the pioneer of the Fresh & Chilled Deli Meats segment in the region, Prasuma has built a distinguished reputation over 40 years for product innovation, operational excellence, and unparalleled service, trusted by top modern retail chains, fine-dining restaurants, and acclaimed chefs nationwide.

About The Opportunity

This role drives strategic sales growth across the HORECA and Institutional segments within a defined geographic territory. You will be accountable for achieving ambitious sales targets, expanding market share, strengthening brand presence, and leading a high-performing field sales team.

Role & Responsibilities

• Responsible for sales of the entire range of products for the assigned area.
• Responsible for HORECA and Institutional Sales.
• Ensuring coverage, distribution and visibility of all our brands as per company objectives.
• Focus on new product launch/re-launch to establish product in market & achieve / exceed defined sales targets.
• Collection of payments with orders & timely execution of follow-ups with distributors/direct account.
• Data management and reporting as per guidelines.
• Training and development of all sales officers in the assigned area.
• Managing the commercial control on distributors (receivables, claims etc) and direct customers.
• Responsible for Relationship Building & Coordination with dealers, distributors & retailers etc.

Qualifications & Requirements

• Candidate Must have 3-6 years of experience in sales of HORECA segment.
• Flexible to adapt work requirements.
• Punctual with work timings.
• Fluent English or excellent communication skills.
• Candidates should have good contact with Star Hotels, Chefs, Purchase heads etc.

Skills: sales,distributors,institutional sales,key account management,horeca,institutional