Key Accounts Executive

PepsiCo; Ahmedabad District; Presencial; INR 400.000 - 700.000; Jornada completa

Descripción de la vacante

PepsiCo in India invites applications for a role overseeing national and regional accounts. The position represents PepsiCo in planning, deploying and executing joint business plans with Key Accounts across the Gujarat region.

Responsibilities include developing account wiring plans, ensuring in-store execution, stock management, and maximizing visibility. Candidates typically have 2 years in organized trade and relevant MBA qualifications.

Formación

• Undergraduate or postgraduate degree; MBA preferred.
• Minimum 2 years in organized trade business.

Responsabilidades

• Collaborate with key accounts to set expectations and secure orders.
• Develop wiring plan for each key account with FPRs.
• Ensure terms of trade and in-store execution as per norms.
• Identify opportunities like festivals or local events to boost business.
• On-board potential accounts to expand the business.
• Provide channel marketing insights to National FPRs for plan execution.
• Manage stock levels to ensure continuous availability.
• Negotiate to maximise in-store visibility.
• Work with Marketing Development to create chain-wide strategy and end-to-end team management.
• Hire and retain merchandizers and PSRs; train them for account execution.

Conocimientos

Business Development

Channel Management

In-store Execution

Merchandising

Educación

Undergraduate

Post Graduation

MBA (Preferable)

Descripción del empleo

Overview

CE handles multiple national and regional accounts across business territory. CE is the market representative of PepsiCo, responsible for planning, deploying and executing joint business plans with Key Accounts.

Our business partners in modern trade include large national retail chains such as Big Bazar, Reliance, Metro, D-Mart, Spencer’s, and other regional chains etc.

Responsibilities

• Business Development Work closely with key accounts to set clear expectations to ensure continuous orders, expansion of business and marketing plan execution
• Develop wiring plan for each key account through continuous networking with their FPRs to ensure smooth business operations
• Adherence to the terms of trade with each account and ensuring in-store execution as per the trade norms
• Identify opportunities like festivals, local events, etc. to boost business & plan Channel Management
• Identify potential accounts and on-board them to ensure expansion of business
• Providing channel marketing insights to National FPRs in PepsiCo for proper implementation of plan, address challenges & identify sources of growth Execution
• Manage stock levels to ensure continuous availability and regular rotation
• Ensure maximum in-store visibility through negotiation
• Work with Marketing Development Team to create chain wise strategy and execute end to end Team Management
• Hiring and Retaining self-motivated merchandizers & PSRS to handle Key Accounts to ensure In-store execution and support
• Training merchandizers and PSRs to handle accounts independently

Qualifications

Qualifications - Any under graduate - Post Graduation (Tier 2/3 College) - Preferable MBA

Experience - 2 Years - Organised Trade Business