Customer Executive- Kolkata

PepsiCo Inc.; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

PepsiCo Inc. in Kolkata seeks a Commercial Executive to lead distributor networks across markets, planning, deploying and executing joint business plans for sustainable growth.

Responsibilities include delivering monthly targets, improving distribution, coaching PSRs, and ensuring stock availability while maintaining FIFO and distributor development.

Qualifications

• Knowledge of FMCG sales and distribution model.
• Proficiency with Excel, Word and Outlook.
• Basic English; local language knowledge is a plus.

Responsibilities

• Deliver monthly revenue targets and drive growth through efficient routing and distribution.
• Coach PSRs, set monthly targets, monitor performance and market execution.
• Oversee distributors, ensure stock/FIFO compliance and distributor development.

Skills

FMCG sales & distribution

ROI modelling

Tools

Excel

Word

Outlook

Job description

Overview

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

• Market Delivering Secondary monthly targets and Gross Revenue growth Planning routes efficiently to increase productivity Increase Net Distribution by increasing number of outlet served Increases Weighted Distribution by increasing SKU count in existing outlets Ensuring stock availability and Rack Execution as per planogram Relationship building in the market to maximize customer satisfaction
• Training & Communication One-on-One training of PSRs to develop business understanding & sales capability Monthly target setting for each salesperson Works with salesperson in market to coach them on market execution Monitors salesperson performance using regular sales reports Communicates incentives and motivates salesperson to achieve targets
• Distributor Distributor/Hub/Spokes appointment and retirement for territories Managing DB health (ROI) by ensuring adherence to Joint Business plan Jointly responsible for recruitment and retention of sales representatives Minimizing expiry/stales by ensuring FIFO and stacking norms of products Tracking correct and timely delivery of orders in the market Ensuring food compliance of every distributor Facilitating development of distributor on PepsiCo sales competencies

Qualifications

• Knowledge 1. FMCG Sales and Distribution Model 2. Computer – Excel, Word, Outlook 3. Local language (good to have) and Basic English 4. Data proficiency – ROI Model