Customer Sales Executive Foods

PepsiCo Inc.; New Delhi; On-site; INR 350,000 - 650,000; Full time

Job summary

PepsiCo Inc. in Delhi is seeking a Commercial Executive (CE) to manage distributor networks, plan and execute joint business plans, and drive sustainable sales growth. You will coach field teams, set monthly targets, and ensure stock, FIFO, and compliance across markets.

The role focuses on expanding distribution, improving market execution, and maintaining strong distributor relationships to deliver continuous revenue gains in a dynamic FMCG environment.

Qualifications

• Undergraduate or Post Graduation in any field.
• 2 years in FMCG or similar sales and distribution.

Responsibilities

• Delivering secondary monthly targets and gross revenue growth.
• Plan routes efficiently to increase productivity.
• Increase net distribution by serving more outlets.
• Increase weighted distribution by SKU expansion in outlets.
• Ensure stock availability and planogram compliance.
• Build relationships to maximise customer satisfaction.
• One-on-one training of PSRs to develop sales capabilities.
• Monthly target setting for each salesman and coaching in market execution.
• Recruitment and retention of distributors and sales representatives.
• Monitor turnover and FIFO to minimize expiry/stales.
• Ensure timely delivery and food compliance of distributors.

Skills

Sales experience

Distributor management

Training & coaching

Education

Undergraduate or Post Graduation

Job description

Job Description:

Overview

CE handles single/multiple distributors ranging over different scale of business. He is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability.

The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesmen
• Works with salesmen in market to coach him/her on market execution
• Monitors salesmen performance using regular sales reports
• Communicates incentives and motivates salesmen to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

Any under graduation or Post Graduation

2 Years in FMCG/ Similar Sales and Distribution

Requirements: