Junior Social Media Manager

SheThePeople.TV; Delhi; Hybrid; INR 300,000 - 500,000; Full time

Job summary

SheThePeople TV in India seeks a sharp Junior Social Media Manager who lives and breathes social trends. You’ll manage daily presence on Instagram, LinkedIn, YouTube and more, craft social-first content and hooks, and collaborate with editorial and design teams.

You’ll analyze performance, iterate quickly and keep a vibrant voice that resonates with women and Gen Z. This hybrid role combines ownership with teamwork.

Qualifications

• 1–2 years of experience in social media, digital media or content.
• Strong English copywriting and editorial judgment.
• Understanding of reels, trends and social storytelling.
• Ability to distinguish between a passing trend and a conversation worth owning.

Responsibilities

• Manage the day-to-day social media presence across Instagram, LinkedIn, YouTube and other key platforms.
• Spot trends, conversations and cultural moments for participation.
• Turn editorial stories into social-first content: reels, carousels, posts, hooks and captions.
• Write sharp, engaging copy with audience-appropriate tone.
• Collaborate with editorial, video and design teams from concept to publishing.
• Analyze performance and use insights to improve reach, engagement and growth.
• Experiment with formats and storytelling styles to continuously improve results.

Skills

Social media management

Content creation

Copywriting

Analytics

Tools

Instagram

LinkedIn

YouTube

Job description

SheThePeople | Hybrid Role

SheThePeople is looking for a sharp, curious and highly online Junior Social Media Manager who understands what makes people stop, watch, share and engage.

This is a hands-on role for someone who has a strong pulse on women, Gen Z, culture, news and conversations on the internet. You should be able to spot a story, find the social angle, package it well and get it out quickly.

What you’ll do:

• Manage the day-to-day social media presence of SheThePeople across Instagram, LinkedIn, YouTube and other key platforms.
• Spot trends, conversations, news moments and cultural shifts that SheThePeople should be participating in.
• Turn editorial stories, interviews and videos into strong social-first content, including reels, carousels, posts, hooks and captions.
• Come up with original social ideas rather than simply waiting for content to be assigned.
• Write sharp, engaging copy with excellent English and a clear understanding of tone, context and audience.
• Work closely with editorial, video and design teams to take ideas from concept to publishing.
• Understand what is working through analytics and use those insights to improve reach, engagement, shares and audience growth.
• Experiment with formats, hooks, and storytelling styles to continuously improve performance.

Who we’re looking for:

Someone with 1–2 years of experience in social media, digital media, content or a related role.

You should be deeply familiar with Instagram and comfortable with LinkedIn and YouTube. You should understand reels, trends, social storytelling and what makes content travel.

You need strong writing skills, speed, good editorial judgement and the ability to distinguish between a passing trend and a conversation worth owning.

Most importantly, we want someone who is curious about women, culture, careers, money, relationships, health, entertainment and the issues shaping how a new generation thinks.

This is a hybrid role and will require both independent ownership and close collaboration with the SheThePeople team.